Monday, August 17, 2015

Brooklyn Brew Shop and Brooklyn Brewery Release Collaboration Beer Making Kit

Autumn Launch of New Beer Making Kit Will Allow Craft Beer Fans to
Brew Brooklyn Brewery’s Sorachi Ace at Home


Brooklyn, NY (August 12, 2015) – Brooklyn Brew Shop’s Erica Shea and Stephen Valand, in partnership with brewmaster Garrett Oliver of New York’s renowned Brooklyn Brewery, are thrilled to announce the upcoming launch of a new Sorachi Ace collaboration Beer Making Kit. The beautifully designed and user-friendly brew kit will bring a scaled-down version of Brooklyn Brewery’s delicious Belgian farmhouse-style saison Sorachi Ace (7.2% ABV) to stovetops around the world.
The collaboration will launch with both a reusable beer making kit, which comes with everything one needs to make a gallon of Sorachi Ace, along with an ingredient mix for more seasoned brewers. Full beer kits will retail for $40, and ingredient mixes will be priced at $15.  The products will make their US debut on Friday, September 18, 2015 on Brooklyn Brew Shop’s website, at the Brooklyn Brewery tasting room and in major retailers across the country, including Whole Foods and Total Wine & More; International markets will follow. For a full list of stockists, please visit brooklynbrewshop.com.


Named after the Sorachi region of Hokkaido, Japan, the Sorachi Ace hop was developed by a large Japanese brewery in the late 1970s. A cross between British Brewers Gold, Japanese “Beikei No. 2” and the famed Czech Saaz, it had a unique lemony, herbal scent, but this hop was deemed "odd" and ended up quickly banished to a laboratory.  It lingered there until 2008, when the Sorachi Ace hop was quietly revived by a family in Washington State.


Less than a year later, brewmaster Garrett Oliver of Brooklyn Brewery made it the star of his own titular beer. Originally a member of their limited Brewmaster’s Reserve series, Brooklyn Sorachi Ace is a classic saison, an unfiltered golden farmhouse ale, with a clean malt flavor and the quirky Sorachi Ace hop standing front and center. Dry-hopping releases Sorachi Ace’s unique combination of citrus and dill-like aromatics to tickle the nose before ascending into a fine harmony between German 2-row pilsner malt and playful Belgian ale yeast.


Shea and Valand of Brooklyn Brew Shop have been fans of Sorachi Ace since its inception, and look forward to teaching brewers in the United States and beyond to craft the unique beer at home.


Stephen Valand and Erica Shea of Brooklyn Brew Shop said, “We couldn’t have hoped for a more natural partnership than with our neighbors and longtime friends at Brooklyn Brewery. We love their history and devotion to the borough, and are always amazed by how they manage to stay one step ahead of the curve and give back to the community in the process. We’re excited to help bring thousands of batches of Sorachi Ace to life in kitchens around the globe.”


“I initially launched Sorachi Ace as a limited edition Brewmaster’s Reserve–we couldn’t part with it after a few months, and it became a permanent part of our roster at Brooklyn Brewery. Now, with the launch of Brooklyn Brew Shop’s Sorachi Ace beer making kit, one of my favorite beers is poised to have an even richer life,” said Garrett Oliver, Brooklyn Brewery Brewmaster, This kit will give both seasoned brewers and beginners the opportunity to deconstruct one of our favorite creations and understand what really makes it tick.


For additional information, please visit brooklynbrewshop.com and www.brooklynbrewery.com.


For press inquiries, please contact Rachel Van Dolsen at rvd@rachelvandolsen.com or 914.260.4636.


ABOUT BROOKLYN BREW SHOP
Erica Shea and Stephen Valand are the co-owners and co-founders of Brooklyn Brew Shop, and authors of The Brooklyn Brew Shop’s Beer Making Book (2012) and Make Some Beer (2014).  Built on the principles that making beer – real beer, from real ingredients – can be simple, tasty and more importantly, fun, Brooklyn Brew Shop sells stylish brewing kits and ingredient mixes for seasonally-inspired beers.


Brooklyn Brew Shop’s kits, mixes and accessories can be found in more than 3,000 stores in 25 countries, including Whole Foods, Bed, Bath & Beyond, Nordstrom, and Urban Outfitters. Shea and Valand have lectured and taught classes for Etsy, Stone Barns Center, Beer Bloggers Conference, South by Southwest Interactive, and the American Museum of Natural History. Both they and their kits have been featured in Food & Wine, The New York Times, Real Simple, Cosmopolitan, Forbes and on the Early Show, Regis & Kelly, ABC, NBC, and Fox.


ABOUT THE BROOKLYN BREWERY
Founded in 1988, The Brooklyn Brewery is one of the foremost craft breweries in the world, currently ranking #10 in volume among United States craft breweries. In pushing the boundaries of beer while keeping an eye on tradition, Brooklyn Brewery produces award-winning beers that are available in 26 states and more than 20 countries.The Brooklyn Brewery is located in the Williamsburg section of Brooklyn and has been a proud supporter of the arts, music and community efforts since its inception.  www.brooklynbrewery.com


ABOUT GARRETT OLIVER, BROOKLYN BREWERY BREWMASTER
Brooklyn Brewery Brewmaster Garrett Oliver is widely known for his debonair personal style, his elegant lectures on the history of beer and the art of brewing, his extensive knowledge of movies and literature and his two hats. He is also the brewmaster of Brooklyn Brewery, editor-in-chief of The Oxford Companion to Beer, author of The Brewmaster’s Table and winner of the 2014 James Beard Award for Excellent Wine, Beer or Spirits Professional. He’s a world traveler, snazzy dancer and we’re starting to suspect he doesn’t sleep.


###

Friday, August 14, 2015

Shmaltz Brewing Company's 2015 Release Schedule



2015 Special Releases:
Bock Bock®
Wishbone Session Double IPA®
Slingshot American Craft Lager®
Hops In He'brew Variety 12-Pack®
St Lenny's: The Immaculate Collaboration® (w/ Cathedral Square)
Reunion Ale '15® - A Beer For Hope (w/ Terrapin Beer Co.)
SHE'BREW Beer - Triple IPA®
(518) Summer Session®
 
 

Now brewing exclusively in Clifton Park, NY -- Friday, August 14, 2015 -- Shmaltz Brewing Company understands there's nothing better than enjoying a delicious craft beer with family and friends. Having an exceptional selection of freshly brewed beers to chose from even makes it ever more enticing to explore the craft beer landscape and find new favorite brews. With its expanded brewing capacity (20,000 barrels) and a staff growing to more than 30 strong, Shmaltz's 2015 production schedule is bustling with brand new seasonals, collaboration beers, the return of the popular hoppy variety pack Hops In HE’BREW®, and the addition of Slingshot American Craft Lager® becoming a staple of their annual portfolio. Craft beer aficionados can bask in the glory of all things Shmaltz with its latest high IBU double IPAs, barrel-aged imperials, hoppy lagers, Belgian style rye double IPAs, and dark imperial brown ales.

Now available at local watering holes and retail shelves in over 35 states across the country, Bock Bock® (10% ABV) is the brewery's new barrel-aged imperial American bock, aged in half Jim Beam and half in Heaven Hill whiskey barrels. For all the hop heads out there, the limited-edition release of Wishbone Session Double IPA® (8% ABV) adds a delightful "sessionable" option for any festive occasion. SHE'BREW Beer -- Triple IPA® is a beautifully balanced, luscious triple IPA with a seductive blend of Calypso, Citra, Crystal and Amarillo hops that shines bright at 11% ABV. The Hops In He'brew Variety Pack® is one of the very few 12-packs which includes a double IPA (Wishbone Session Double IPA®, Hop Manna IPA®, Genesis Dry Hopped Session Ale®, and Slingshot American Craft Lager®).

Two standout collaborations bring Shmaltz back into the fold with Missouri's Cathedral Square Brewery and Georgia's Terrapin Brewing. Reigniting its "Immaculate Collaboration" with Cathedral Square, the two breweries resurrect St. Lenny's® Belgian Style Rye Double India Pale Ale. Shmaltz teams up for the fifth year-in-a-row with Terrapin Beer Company and Alan Shapiro (founder of SBS Imports) to create Reunion Ale '15 -- A Beer For Hope, a dark Imperial Brown Ale brewed with Pumpkin, Cinnamon, Chocolate, Cocoa Nibs, Ginger, Nutmeg, Vanilla, and Chili Pepper Extract. A portion of the proceeds from Reunion Ale '15® are donated directly to The Institute for Myeloma and Bone Cancer Research (IMBCR).

Shmaltz's latest offering in the (518) Beer Sessions Series: Summer Session® pays tribute to the historic Saratoga Race Course (Saratoga Spring, NY) located a short distance from Shmaltz's Upstate New York Brewery. An interpretation of the classic Saratoga Race Course cocktail, the Saratoga Sunrise, (518) Summer Session® is a refreshing and light bodied Belgian Wit brewed with New York State wheat, dosed with sweet orange peel and balanced with a pinch of pomegranate.

Please see the detailed information below for Shmaltz's 2015 craft beer special releases. Additional releases will be announced in the coming weeks.


Bock Bock® (10% ABV)Bock Bock® is a burly Imperial American Bock aged over 3 months in half Jim Beam and half Heaven Hill whiskey barrels. Fusing Old World brewing traditions with bold, flavor-driven American ingenuity, Bock Bock® is a fine example of how Shmaltz continues to lift lagers to the creative heights that ales have enjoyed in the American craft beer movement. Brewed with oatmeal and rye, and emerging from the barrel softened and silky, Bock Bock® is as rare and special as it is highly coveted.
Wishbone Session Double IPA® (8% ABV)Following this past winter's release of Shmaltz's Anniversary Black Session Barleywine (Jewbelation 18®), Shmaltz continues a fun new tradition with the special release of a "sessionable" double IPA, Wishbone®. Shmaltz, meaning chicken fat in Yiddish, pays homage to its cultural roots with a delightful session beer loaded with the tropical edge of hops including calypso, citra and amarillo; the IPA you've been wishing for!
Hops In He'brew Variety Pack® Ever wonder How To Say "Hops" In He'brew?! With the release of the Hops In He'brew Variety Pack®, Shmaltz gives a brand new meaning to "adult education." The variety pack is filled with equal parts of Genesis Dry-Hopped Session Ale® (Silver Medal, World Beer Championships), Hop Manna IPA® ("The Best Beers of 2012" by Esquire.com and Gold Medal, World Beer Championships), Shmaltz's latest annual brew Slingshot American Craft Lager® (97 Rating, RateBeer.com), and the new Wishbone Session Double IPA®. Variety packs are the spice of the craft beer world and the fourth most popular craft beer package in the country. Combine the enthusiasm for variety packs with the fervor over hoppy beers and you have a match made in craft beer heaven.
St. Lenny's®: The Immaculate Collaboration (10% ABV)For its 10th Anniversary in 2006, Shmaltz brewed the first batch of Bittersweet Lenny's R.I.P.A.® to commemorate the 40th anniversary of the death of prophetic Jewish comedian Lenny Bruce. The rye-based double IPA went on to win two Gold medals at the World Beer Championships (2010 & 2011), and it currently holds a 97 Rating on Ratebeer.com and 99 Rating with the BeerAdvocate beer bros. Its barrel-aged incarnation, R.I.P.A. on Rye® took home Silver medals at both the Great American Beer Festival (2010, Wood & Barrel Aged Strong Beer Category) and National Wood-Aged Beer Competition (2010).

St. Lenny's® flips the award-winning rye double IPA on its head using a custom Belgian yeast blend (2 Trappist and 1 Abbey) with the original R.I.P.A.® recipe. With a spicy punch of rye and caraway, fruity clove and anise flavors, and a gorgeous Belgian character, St. Lenny's® is destined to intrigue hop heads and Belgian beer fans alike.

"The Immaculate Collaboration" is a labor of love, shvitz and shtick between two longtime friends and colleagues, Jeremy Cowan (Founder, Shmaltz Brewing) and Brian Neville (Brewmaster, Cathedral Square Brewery). As a disciple of Belgian-style creations, Neville suggested the use of their Belgian yeast to create a monk-inspired version of Bittersweet Lenny's R.I.P.A.®. The result is an amazing flavor profile of hopped-up goodness rounded out with a soft Belgian character. The Belgian Style Imperial Dark Rye Ale will be distributed throughout Shmaltz's national sales network.
Reunion Ale '15® -- A Beer For Hope (8% ABV)Shmaltz Brewing proudly joins Terrapin Beer Company and Alan Shapiro (founder of SBS Imports) to participate in brewing Reunion Ale '15 - A Beer for Hope®. Reunion® is brewed annually in memory of Virginia MacLean, a dedicated cancer research supporter who lost her own battle with Multiple Myeloma in 2007 and a dear friend and co-worker of Alan Shapiro and Pete Slosberg's (creator of Pete's Wicked Ale™). As a tribute to Virginia, a portion of the proceeds from Reunion Ale '15® is donated to the Institute for Myeloma & Bone Cancer Research (IMBCR) in Virginia's name.

Reunion Ale '15® is a dark Imperial Brown Ale brewed with Pumpkin, Cinnamon, Chocolate, Cocoa Nibs, Ginger, Nutmeg, Vanilla, and Chili Pepper Extract. Following its initial release in 2007, the Reunion project has raised more than $130,000 for the IMBCR through bottle and draft sales of Reunion®, retailer fundraising events, and private donations. Beer lovers can also donate money directly through the Reunion website, the Reunion Facebook page, or the IMBCR website.
SHE'BREW Beer -- Triple IPA (11% ABV)Brewed to celebrate International Women's Collaboration Brew Day (IWCBD), the first ever SHE'BREW Beer - Triple IPA is hand crafted by the women & female friends (& a few dudes too) of the brewery. SHE'BREW Beer is no joke with its seductive blend of Calypso, Citra, Crystal and Amarillo hops and shining bright at 11% ABV. Shmaltz will donate a portion of proceeds from SHE'BREW sales to the Pink Boots Society scholarship fund (a global non-profit that aims to advance women in the beer business) as well as to Girls Inc. of the Greater Capital Region (Albany, NY) whose mission is to inspire all girls to be "Strong, Smart and Bold."

Nikki Cavanaugh (co-founder of Rushing Duck Brewing Co.) collaborated on the SHE'BREW recipe and joined the cast of characters at Shmaltz Brewing Co. including Dora Phillip (co-owner of The Hollow Bar + Kitchen), Jennifer Allen (Saratoga Eagle Sales and Service), Tara Akstull, Jaclyn Papa and Shmaltz Brewing Co. staff Brigid Clare, Liz Nagle, Amanda Gomez, Shelby Schneider, Chris Dufrain, Richie Saunders and Shmaltz Proprietor Jeremy Cowan. Photographer Heidi Benjamin helped the Brewsters glam out to the inspiration of the New York Dolls for the first SHE'BREW performance. Shmaltz's own Nick Scammacca produced a rockin' video documenting the creation of the debut SHE'BREW Beer, which can be viewed at this link.
(518) Summer Session (5.18% ABV)For more than 150 years, one of the most celebrated sporting events in American culture has taken place right in the backyard of Shmaltz Brewing's Upstate New York brewery at the historic Saratoga Race Course (Saratoga Springs, NY). Shmaltz's latest addition to its locals-only (518) Beer Sessions Series honors the oldest racetrack in the United States and the proud tradition that runs each racing season.

An interpretation of the classic Saratoga Race Course cocktail, the Saratoga Sunrise, (518) Summer Session® is a refreshing and light bodied Belgian Wit with a fresh and floral aroma. The unfiltered summer sipper is brewed with New York State wheat, dosed with sweet orange peel and balanced with a pinch of pomegranate. At a highly sessionable 5.18% ABV, Shmaltz's glowing gold refresher will quench the thirst of 518 locals and visiting racing fans all season long. (518) Summer Session® is available at bars/restaurants exclusively within the 518 area code.

To find a wholesaler in one of the 35 states Shmaltz beers are distributed, visit
shmaltzbrewing.com/HEBREW/distributors.html
About Shmaltz Brewing Company
Ranked in 2013 as one of the "Top 100 Brewers in the World" by RateBeer.com, Shmaltz won 9 Gold and 5 Silver Medals in the World Beer Championships in 2012. A recipient of the "Distinguished Business Award" by the Brooklyn Chamber of Commerce, Shmaltz was also included in the "Top 50 Fastest Growing Bay Area Companies" by San Francisco Business Times.

Founder and owner Jeremy Cowan established the company in San Francisco in 1996 with the first 100 cases of He'brew Beer® hand bottled and delivered throughout the Bay Area in his Grandmother's Volvo. He'brew® now sells across 35 states, through 40 wholesalers and nearly 5,000 retailers. In 2007, Shmaltz released a new line of craft brewed lagers under the Coney Island® banner. The Coney Island brand was recently acquired by Alchemy and Science, a craft beer incubator, owned by Boston Beer (Sam Adams).

After 17 years of being an outspoken cheerleader for contract brewing, Shmaltz recently broke with tradition and opened its own New York State production brewery in Clifton Park, NY, 10 minutes north of Albany's capital district. Shmaltz's new home boasts a 50-barrel brewhouse with 20,000 barrels of annual capacity. The new brewery packages 12 and 22 ounce bottles and kegs of their diverse core and seasonal favorites, and hosts fans and beer tourists in their new tasting room for tours, barrel-aged previews, and special releases.

In 2010/11, Cowan published his small business memoir, Craft Beer Bar Mitzvah: How It Took 13 Years, Extreme Jewish Brewing, and Circus Sideshow Freaks to Make Shmaltz Brewing Company an International Success. A free sampling of Chapter One and suggested beer pairings, can be viewed at
www.craftbeerbarmitzvah.com
. In 2012, Cowan spearheaded the creation of the non-profit New York City Brewers Guild (which manages NYC Beer Week) and served as its Founding President.

Cowan also has presented at the 2013 Craft Brewers Conference, as well as previous Great American Beer Festivals, BevNet's Brewbound conference, Beer Advocate's Extreme Beer Festival, the Atlanta and the St. Louis Jewish Book Fairs, and the San Francisco and New York Jewish Museums.

Shmaltz Brewing beers have appeared in such distinguished media outlets as The New York Times, CNN Headline News, Beer Advocate Magazine, NPR's "Weekend Edition," Fox Business News, Men's Health, San Francisco Chronicle, The Jerusalem Report, New York Jewish Week, and Washington Post.

For more information, please visit:
www.shmaltzbrewing.com



###

Historic Huguenot Street to Debut “1677 Huguenot Wheat” Beer with

NEW PALTZ, NY (August 14, 2015) – Historic Huguenot Street is pleased to announce the debut of “1677 Huguenot Wheat,” a strong wheat ale inspired by the beers of the early 18th century. Brewed by The Gilded Otter brewmaster Darren Currier, the ale recipe was researched by beer scholar Craig Gravina, co-author of Upper Hudson Valley Beer and one of the founders of the Albany Ale Project. Historic Huguenot Street will host a keg tapping and tasting of the historic ale on the DuBois Fort lawn (81 Huguenot Street) Saturday, August 29, 1 – 3 pm.

“We’re pleased to introduce 1677 Huguenot Wheat to the public. Darren and Craig are very knowledgeable about Hudson Valley brewing, and we know this historic ale will be both authentic and delicious,” said Kara Gaffken, Director of Public Programming. “Partnering with a local business makes so much sense for New Paltz, and it reinforces our special, small-town feel.”

Following the tasting, Gravina will speak about the Huguenot Wheat 1677 brew and sign copies of Upper Hudson Valley Beer ($19.99 + tax). The talk is free and open to the public.

Local award-winning brewmaster Darren Currier started his career in 1998 as a home brewer. He attended The Siebel Institute for Brewing Technology in Chicago and has been responsible for the beer-making process at The Gilded Otter for 15 years.

Beer bloggers Craig Gravina and Alan McLeod founded the Albany Ale Project in 2010 to research and preserve the history of Albany’s brewing past, a history spanning nearly 400 years. Along with history, Gravina also writes about beer culture and the state of brewing and beer making in the U.S. and around the globe on his popular blog
Drink Drank.

Tasting tickets are $20. The first 50 guests will receive a free tasting glass. Twisted Jeanne’s of Accord, NY, will be on hand selling home-made pretzel rolls and croissants accompanied by special sauces.

A National Historic Landmark District, Historic Huguenot Street is a 501(c)3 non-profit that encompasses 30 buildings across 10 acres that was the heart of the original 1678 New Paltz settlement, including seven stone houses that date to the early eighteenth century. It was founded in 1894 as the Huguenot Patriotic, Historical, and Monumental Society to preserve the nationally acclaimed collection of stone houses. Since then, Historic Huguenot Street has grown into an innovative museum, chartered as an educational corporation by the University of the State of New York Department of Education, that is dedicated to protecting our historic buildings, conserving an important collection of artifacts and manuscripts, and promoting the stories of the Huguenot Street families, from the sixteenth century to today.

###

Thursday, July 23, 2015

Shmaltz Brewing Welcoms Return of Summer & Fall Collaborations



St. Lenny's®: The Immaculate Collaboration (with Cathedral Square)
Belgian Style Double Rye India Pale Ale, 10% ABV

Reunion Ale '15® - A Beer For Hope (with Terrapin Brewing)
Dark Imperial Brown Ale Brewed with Pumpkin
Proceeds to Benefit the Institute for Myeloma & Bone Cancer Research



Now brewing exclusively in Clifton Park, NY -- Thursday, July 23, 2015 -- Hot on the heels of its 2nd Anniversary extravaganza, Shmaltz Brewing Company joins forces yet again with Missouri's Cathedral Square Brewery and Georgia's Terrapin Brewing to bring back two summer treats, including the third resurrection of St. Lenny's®, in honor of patron saint Lenny Bruce, and a brand-new recipe for Reunion Ale '15 -- A Beer for Hope®. Rejoice! St. Lenny's Belgian Style Rye Double India Pale Ale returns with Shmaltz and Cathedral Square's "Immaculate Collaboration." Shmaltz teams up for the fifth year-in-a-row with Terrapin Beer Company, Alan Shapiro (founder of SBS Imports) and Pete Slosberg's (creator of Pete's Wicked Ale™) to create Reunion Ale '15, a special dark ale brewed with Pumpkin, Cinnamon, Chocolate, Cocoa Nibs, Ginger, Nutmeg, Vanilla, and Chili Pepper Extract. Reunion Ale '15® marks Shmaltz's first ever pumpkin brew, they finally gave in to the pumpkin beer craze! A portion of the proceeds from Reunion Ale '15® are donated directly to The Institute for Myeloma and Bone Cancer Research. National fundraising events will occur throughout the fall; events to be announced on Shmaltz's event calendar at www.shmaltzbrewing.com.
St. Lenny's® (July - August 2015)For its 10th Anniversary in 2006, Shmaltz brewed the first batch of Bittersweet Lenny's R.I.P.A.® to commemorate the 40th anniversary of the death of prophetic Jewish comedian Lenny Bruce. The rye-based double IPA went on to win two Gold medals at the World Beer Championships (2010 & 2011), and it currently holds a 97 Rating with RateBeer.com and a 99 rating from the beer bros at BeerAdvocate. Its barrel-aged incarnation, R.I.P.A. on Rye® took home Silver medals at both the Great American Beer Festival (2010, Wood & Barrel Aged Strong Beer Category) and National Wood-Aged Beer Competition (2010).

St. Lenny's® flips the award-winning rye double IPA on its head using a custom Belgian yeast blend (2 Trappist and 1 Abbey) with the original R.I.P.A.® recipe. With a spicy punch of rye and caraway, fruity clove and anise flavors, and a gorgeous Belgian character, St. Lenny's® is destined to intrigue hop heads and Belgian beer fans alike.

"The Immaculate Collaboration" is a labor of love, shvitz and shtick between two longtime friends and colleagues, Jeremy Cowan (Founder, Shmaltz Brewing) and Brian Neville (Brewmaster, Cathedral Square Brewery). As a disciple of Belgian-style creations, Neville suggested the use of their Belgian yeast to create a monk-inspired version of Bittersweet Lenny's R.I.P.A.®. The result is an amazing flavor profile of hopped-up goodness rounded out with a soft Belgian character. The Belgian Style Imperial Dark Rye Ale will be distributed throughout Shmaltz's national sales network, and a limited edition 750 cork finished bottles will be available in Missouri and at the Shmaltz Tasting Room in Upstate, New York.

Cowan notes, "After a decade of shared brewing connections, I couldn't be more excited to once again cook up St. Lenny's with Cathedral Square's audacious brewmaster Brian Neville. I'm still mad that he stole my thunder by coming up with such exceptional shtick -- but can't wait to share the amazing flavors with our cult of He'brew® enthusiasts."
Shmaltz Brewing Company and St. Louis' own Cathedral Square Brewery celebrate the national launch of St. Lenny's®: The Immaculate Collaboration (10% ABV) with two "Meet the Brewers" events during St. Louis Craft Beer Week 2015. Don't miss this special opportunity to schmooze with Jeremy Cowan and Brian Neville as these two gurus preach the gospel of beer at Flying Saucer (July 31) and 21st Street Brewers Bar (Aug 1). At both events, each brewery will pour St. Lenny's® as well as several craft beer selections from their acclaimed portfolios.Reunion Ale '15 - A Beer for Hope® (September - October 2015)Shmaltz Brewing proudly joins Terrapin Beer Company and Alan Shapiro (founder of SBS Imports) to participate in brewing Reunion Ale '15 - A Beer for Hope®. Reunion® is brewed annually in memory of Virginia MacLean, a dedicated cancer research supporter who lost her own battle with Multiple Myeloma in 2007 and a dear friend and co-worker of Alan Shapiro and Pete Slosberg's (creator of Pete's Wicked Ale™). As a tribute to Virginia, a portion of the proceeds from Reunion Ale '15® is donated to the Institute for Myeloma & Bone Cancer Research (IMBCR) in Virginia's name.

Reunion Ale '15® is a dark Imperial Brown Ale brewed with Pumpkin, Cinnamon, Chocolate, Cocoa Nibs, Ginger, Nutmeg, Vanilla, and Chili Pepper Extract. Following its initial release in 2007, the Reunion project has raised more than $130,000 for the IMBCR through bottle and draft sales of Reunion®, retailer fundraising events, and private donations. Beer lovers can also donate money directly through the Reunion website, the Reunion Facebook page, or the IMBCR website.

"At 8%, Reunion will have a sturdy backbone, but a light elegance from the Belgian Monastery Yeast mixed with the delicate additions of hand selected spices and seasonal flavors," says Shmaltz Lead Brewer Richie Saunders. "A pumpkin beer for Belgian beer lovers, Reunion will stir the senses with its light airy aroma that blends the seasonal favorites with a traditional dark Belgian Abbey-Styled Ale. The nose will be rich with the warm aroma of cloves, cinnamon, nutmeg, pumpkin, chocolate, cracked pepper and ginger. The flavors will be smooth caramel malts, mild chocolate, warming cinnamon and nutmeg with refreshing ginger and lingering chili pepper. This is certainly not a pumpkin beer to miss out on!"

Terrapin Brewmaster Brian "Spike" Buckowski will be onsite at the Shmaltz brewery to brew Reunion Ale '15® with Lead Brewer Richie Saunders on Tuesday, July 28, 2015. Media are welcome to attend the brewing session for an exclusive look into the truly collaborative spirit behind this extra special fundraiser beer.

Reunion Ale '15® will be available in 22 oz bottles, as well as limited amounts of draft in the nearly 40 U.S. states and in Western Canada through Shmaltz's distribution network.
About IMBCRThe Institute for Myeloma and Bone Cancer Research is dedicated to independent research on developing effective therapies that improve the quality of life and longevity of patients with myeloma and bone cancer. Myeloma and bone cancer are two of the fastest growing diseases in the world, afflicting more than one million people in the U.S. alone.About Shmaltz Brewing CompanyRanked in 2013 as one of the "Top 100 Brewers in the World" by RateBeer.com, Shmaltz won 9 Gold and 5 Silver Medals in the World Beer Championships in 2012. A recipient of the "Distinguished Business Award" by the Brooklyn Chamber of Commerce, Shmaltz was also included in the "Top 50 Fastest Growing Bay Area Companies" by San Francisco Business Times.

Founder and owner Jeremy Cowan established the company in San Francisco in 1996 with the first 100 cases of He'brew Beer® hand bottled and delivered throughout the Bay Area in his Grandmother's Volvo. He'brew® now sells across 37 states, through 40 wholesalers and nearly 5,000 retailers. In 2007, Shmaltz released a new line of craft brewed lagers under the Coney Island® banner. In August of 2013, the Coney Island brand was acquired by Alchemy and Science, a craft beer incubator, owned by Boston Beer (Sam Adams).

After 17 years of being an outspoken cheerleader for contract brewing, Shmaltz recently broke with tradition and opened its own New York State production brewery in Clifton Park, NY, 10 minutes north of Albany's capital district. Shmaltz's new home boasts a 50-barrel brewhouse with 35,000 barrels of annual capacity. The new brewery packages 12 and 22 ounce bottles and kegs of their diverse core and seasonal favorites, and hosts fans and beer tourists in their new tasting room for tours, barrel-aged previews, and special releases.

In 2010/11, Cowan published his small business memoir, Craft Beer Bar Mitzvah: How It Took 13 Years, Extreme Jewish Brewing, and Circus Sideshow Freaks to Make Shmaltz Brewing Company an International Success. A free sampling of Chapter One and suggested beer pairings, can be viewed at
www.craftbeerbarmitzvah.com
. In 2012, Cowan spearheaded the creation of the non-profit New York City Brewers Guild (which manages NYC Beer Week) and served as its Founding President.

Cowan also has presented at the 2013 Craft Brewers Conference, as well as previous Great American Beer Festivals, BevNet's Brewbound conference, Beer Advocate's Extreme Beer Festival, the Atlanta and the St. Louis Jewish Book Fairs, and the San Francisco and New York Jewish Museums.

Shmaltz Brewing beers have appeared in such distinguished media outlets as The New York Times, CNN Headline News, Beer Advocate Magazine, NPR's "Weekend Edition," Fox Business News, Men's Health, San Francisco Chronicle, The Jerusalem Report, New York Jewish Week, and Washington Post.

For more information, please visit:

www.shmaltzbrewing.com
www.cathedralsquarebrewery.com
www.reunionbeer.com
www.terrapinbeer.com





###

Wednesday, July 1, 2015

Randolph & Transmitter Brewing Launch Custom Beer


Randolph Group, a NYC-based hospitality group with locations in downtown Manhattan and Brooklyn, has partnered with Transmitter Brewing, a nanobrewery located in Long Island City, to create a custom beer that will be exclusively sold at Randolph Beer and Randolph Brooklyn for a limited time beginning July 2nd.

Randolph Beer’s Certified Cicerone, Kyle Kensrue, approached Transmitter Brewing with the idea of creating a Randolph exclusive beer. Located in his neighborhood, Kyle has become a fan of the brewery and his included Transmitter beers in previous events.

The exclusive beer –R1 (abv: 6.3%) – is a dry-hopped Saison brewed, a beer trend for summer 2015, with malted barley, wheat and rye. The R1 is generously dry-hopped with a proprietary hop called TNT, giving it aromas of intense sweet fruits, red berries and citrus with a touch of caramel and green fruits. The custom Saison is a smooth malt body with bright aromatic hops lifting from the glass with a dry finish and a light amber color. This dry-hopped Saison beer was chosen as it’s a current trend in the beer industry and it’s an approachable, enjoyable beer for the Randolph clientele.

Tuesday, April 28, 2015

New Beer To Appear In Shmaltz Mixed Pack

Tuesday, April 28, 2015 -- There's no better time for a delicious hopped-up variety pack then the kickoff of summer, and Shmaltz Brewing Company's got all the hopheads covered with the return of the Hops In HE'BREW Variety Pack®. Available at retail stores across the country starting in May 2015, the HE'BREW 12-pack is one of the very few hop-centric variety packs currently on shelves that includes a double IPA, Wishbone Session Double IPA®. IPA's are the most popular single beer style in the American craft beer market right now, and there is little indication that our desire for the hop leaf in our brews is abating anytime soon. It's time to celebrate warmer days with your favorite hoppy HE'BREWs!

Hops In HE'BREW Variety Pack® (May - August 2015)
Ever wonder How To Say "Hops" In He'brew?! With the release of the Hops In HE'BREW Variety Pack®, Shmaltz Brewing gives a brand new meaning to "adult education." Kickstart your summer with a refreshing variety pack, filled with equal parts of Genesis Dry-Hopped Session Ale® (Silver Medal, World Beer Championships), Hop Manna IPA® (95 Rating, Ratebeer.com and Gold Medal, World Beer Championships), Shmaltz's latest addition to the year-round line-up, Slingshot American Craft Lager® (97 Rating, RateBeer.com), and the new Wishbone Session Double IPA®. Variety packs are the spice of the craft beer world and the fourth most popular craft beer package in the country. Combine the enthusiasm for variety packs with the fervor over hoppy beers and you have a match made in craft beer heaven.

Wishbone Session Double IPA® (8% ABV, June - August 2015, 12oz 4-Packs & Draft)Following this past winter's release of Shmaltz's Anniversary Black Session Barleywine (Jewbelation 18®), Shmaltz continues a fun new tradition with the special release of a "sessionable" extreme beer in this case, double IPA, Wishbone®. Shmaltz, meaning chicken fat in Yiddish, pays homage to its cultural roots with a delightful bold IPA, loaded with the tropical edge of hops including calypso, citra and Amarillo. Pure craft beer comfort cooked up for session after session of hoppy taste bud delight.

What should Shmaltz call Wishbone...a single, a double...a Sessionable beer that falls somewhere in the middle? Wishbone® is not as aggressive as the 10% Bittersweet Sweet Lenny's RIPA® and stronger than the 6.8% Hop Manna IPA®. With a tradition of brewing extreme beer and a love for pushing style boundries, Wishbone Session Double IPA® is just right. Not too big, not too small, chock full of juicy hops balanced by light pale malt to create a highly drinkable beer.

"Wishbone pours a clear, bright gold with a fluffy white head and light, sticky lacing throughout the glass," said Shmaltz Brewing Company's Lead Brewer Richie Saunders. "Wishbone's nose boasts tropical citrus notes of pineapple, lychee and brilliant pear accented by a light pine resin. Wishbone offers a medium mouthfeel with big, sweet hops balanced by a bready finish offered by mostly pale malt with a touch of Brewer's Oats, Maris Otter and Victory to add just enough backbone to support the intense hop quantities. With an aroma and taste more sessionable than it's 8% ABV body lets on, "This 'Bone's For You!"
To find a wholesaler in one of the 37 states Shmaltz beers are distributed, visit shmaltzbrewing.com/HEBREW/distributors.html
About Shmaltz Brewing CompanyRanked in 2013 as one of the "Top 100 Brewers in the World" by RateBeer.com, Shmaltz won 9 Gold and 5 Silver Medals in the World Beer Championships in 2012. A recipient of the "Distinguished Business Award" by the Brooklyn Chamber of Commerce, Shmaltz was also included in the "Top 50 Fastest Growing Bay Area Companies" by San Francisco Business Times.

Founder and owner Jeremy Cowan established the company in San Francisco in 1996 with the first 100 cases of HE'BREW Beer® hand bottled and delivered throughout the Bay Area in his Grandmother's Volvo. HE'BREW® now sells across 37 states, through 40 wholesalers and nearly 5,000 retailers. In 2007, Shmaltz released a new line of craft brewed lagers under the Coney Island® banner. The Coney Island brand was recently acquired by Alchemy and Science, a craft beer incubator, owned by Boston Beer (Sam Adams).

After 17 years of being an outspoken cheerleader for contract brewing, Shmaltz recently broke with tradition and opened its own New York State production brewery in Clifton Park, NY, 10 minutes north of Albany's capital district. Shmaltz's new home boasts a 50-barrel brewhouse with 20,000 barrels of annual capacity. The new brewery packages 12 and 22 ounce bottles and kegs of their diverse core and seasonal favorites, and hosts fans and beer tourists in their new tasting room for tours, barrel-aged previews, and special releases.

In 2010/11, Cowan published his small business memoir, Craft Beer Bar Mitzvah: How It Took 13 Years, Extreme Jewish Brewing, and Circus Sideshow Freaks to Make Shmaltz Brewing Company an International Success. A free sampling of Chapter One and suggested beer pairings, can be viewed at www.craftbeerbarmitzvah.com. In 2012, Cowan spearheaded the creation of the non-profit New York City Brewers Guild (which manages NYC Beer Week) and served as its Founding President.

Cowan also has presented at the 2013 Craft Brewers Conference, as well as previous Great American Beer Festivals, BevNet's Brewbound conference, Beer Advocate's Extreme Beer Festival, the Atlanta and the St. Louis Jewish Book Fairs, and the San Francisco and New York Jewish Museums.

Shmaltz Brewing beers have appeared in such distinguished media outlets as The New York Times, CNN Headline News, Beer Advocate Magazine, NPR's "Weekend Edition," Fox Business News, Men's Health, San Francisco Chronicle, The Jerusalem Report, New York Jewish Week, and Washington Post.

For more information, please visit:
www.shmaltzbrewing.com



###

Monday, February 23, 2015

Two New Long Island Breweries Will Debut at Nassau's Spring Craft Beer Festival

February 23, 2015-Uniondale, N.Y.  Starfish Junction is proud to announce that the 9th Annual Spring Craft Beer Festival will be returning to Nassau Veteran Memorial Coliseum in Uniondale, Long Island, N.Y. on Saturday, March 21st.  More than 50 craft breweries will be in attendance, pouring samples of their finest brews-more than 100 in all. Tickets for the Festival are on sale now at the event website www.SpringCraftBeerFestival.com.  This is a 21+ event.
 
“With more than 100 beers available for sampling, this year’s festival is going to be our best fest yet,” said Joe Chierchie, event manager for show producer, Starfish Junction.   Sought-after breweries such as Blue Point Brewing Company, Great South Bay Brewery, Port Jeff Brewing Co., and Chicago’s Goose Island Brewery will be holding special timed releases of their rarest ales.  Due to their limited supply, these special beers will only be poured at designated times and available for tasting on a first-come, first-served basis.  Thousands are estimated to attend the event and the festival is trending for a sell out this year.  A silent disco, sponsored by Shipyard Brewing Co. will add to the day’s festivities as will the Beer For Brains sports memorabilia art auction fundraiser conducted by Grand Stand Sports.

Making their festival debut from Farmingdale, NY will be two new nano breweries, 1940's Brewing Company  and Po’Boy Brewery.  The Spring Craft Beer Festival “will be our first large venue show and we are excited to be a part of it,“ said Charlie Becker, owner, 1940’s Brewing Company.  “We have been to the show as ticket holders and home brewers but to be here as a professional craft brewer is a big step for us,” added Becker.  The festival will also feature seminars on topics as varied as pairing beer with chocolate; homebrewing; and cellaring & aging beer.

The Spring Craft Beer Festival raises money and awareness for organizations such as The Beers for Brains Foundation and the Cystic Fibrosis Foundation.  The event is sponsored in part by www.LIBeerEvents.com, Long Island’s local beer calendar. 

The festival will be divided into two (2) sessions. Session I will take place between 12:30 pm and 4:00 pm; Session II will be held from 5:30 pm to 9:00 pm. Valid photo ID is required upon entry and all attendees must be 21+. Tickets are available for purchase online in advance of the event at www.SpringCraftBeerFestival.com for $45 each; Designated Driver tickets are $12.  Tickets are limited.  If the event is not sold out, tickets will be available at the Nassau Veterans Memorial Coliseum box office and on event day for $55. For more information and to purchase beer festival tickets, visit the event website at  www.SpringCraftBeerFestival.com.
###