(COOPERSTOWN, NY)
After an exciting season that saw the Starks reclaim the North and
Cersei take the Iron Throne as the first queen of Westeros, Brewery
Ommegang and HBO Global Licensing are introducing a new beer and
bringing back a previous brew to steady the nerves of fans as they
anxiously endure the show’s off-season break.
Valar Dohaeris Tripel Ale is the latest beer in the series and
pays homage to Arya’s season-long struggles within and around the House
of Black and White. This beer will be available in 750ml single bottles,
on draft and also paired alongside its previously
released sister-brew Valar Morghulis in a collectible gift pack which features a commemorative glass as well. Suggested retail price is $9.99 for the individual bottles and $22.99 for the gift pack.
The official nationwide release to retailers is October 10.
Fans of Game of Thrones
know that “Valar Morghulis” means “All Men Must Die” in High Valyrian
and is traditionally answered with the phrase “Valar Dohaeris,” which
means “All Men Must Serve.”
Label art for both bottles features the two-headed coin, given to Arya
Stark by Jaqen H’ghar, which gained her passage to Braavos at the end of
Season 5. Arya spent most of Season 6 in Braavos training to become a
faceless assassin, making the naming of the
latest beer and the decision to re-release Valar Morghulis a no-brainer.
“When we got a sense of the season’s key plot points, we knew right away
Valar Dohaeris was the new beer name and that bringing back Valar Morghulis
was a must,” says Bill Wetmore, General Manager and Marketing Director
for Brewery Ommegang. “And I think HBO’s fantastic idea to have the gift
pack mimic the House of
Black and White is really going to be a hit with fans. It looks killer
and I think fans are going to scoop them up pretty quickly for gifts or
for their own collections.”
“Of
the classic Belgian styles, the dubbel and the tripel are two of our
favorites to brew, and both are styles we’re particularly well known
for,” says Ommegang Brewmaster Phil Leinhart. “I love
the idea of releasing them together side-by-side. It is such a great
way to experience them. They are also pretty hearty and should age
nicely over time, so fans can stock up to last them through the winter
and to fill the void until next season.”
Originally released in 2014,
Valar Morghulis Dubbel Ale is a name and style selected by fans
in a December 2013 social media poll. One of the fastest-selling beers
in the series, fans enjoyed this classic Belgian-style because it is
fairly complex and full of intrigue – much like
the show itself. Valar Dohaeris Tripel Ale is, much like a
“faceless man,” not what it first appears to be; it shares the
complexity of its sister-brew and a strength masked and belied by its
lighter color.
Valar Morghulis
is
8% ABV, brewed with pilsner and specialty malts and hopped with Apollo
and Hallertau Spalt Select hops. The hue is deep amber-brown and aromas
include caramel, toffee, ripe fruit,
banana and slightly burnt sugar. The taste is well-balanced with rich
malty sweetness, caramel and sugar, and just a touch of bitterness to
balance. The finish is surprisingly dry and light on the tongue, a
surprising counter to its aroma and initial taste.
Valar Dohaeris
is 9% ABV, brewed with pils, wheat and oats, flaked barley, and hopped
with noble hops. It pours a beautiful
copper-tinted hue with a full, fluffy white head. Sweet grain and honey
are prevalent in the aroma. The flavor opens with a bright sweetness
thanks to the Belgian candi sugar used in brewing. The finish is
moderately dry and effervescent with just a hint of
Belgian yeast character.
About Brewery Ommegang
Brewery
Ommegang opened in 1997 to brew imaginative craft beers across a
variety of styles, with particular emphasis and respect for Belgian
brewing
traditions. Ommegang brews nine ales year-round, as well as an
extensive and innovative range of seasonal and specialty ales. The beers
have won a national following by connoisseurs of fine beer and are
distributed in 46 states and internationally. Ommegang
is located on a 136-acre farmstead in Cooperstown, New York and offers
free daily tours and inexpensive tastings as well as a 100-seat café, a
well-stocked brewery store, and an annual calendar of public events
including a summer concert series and a legendary
beer festival, Belgium Comes to Cooperstown. Ommegang is open every day
of the year except for Thanksgiving, Christmas Day, and New Year’s Day.
For more information, contact
info@ommegang.com, call 1-800-544-1809,
or visit www.ommegang.com.
Ommegang
is a member of the Duvel family of fine beers. Follow Ommegang on
Twitter: @BreweryOmmegang, Facebook.com/Ommegang, and Instagram:
@BreweryOmmegang
About HBO Global Licensing
HBO
Global Licensing officially licenses the HBO® brand for the development
and merchandising of innovative product lines inspired
by the network's award-winning programming. With products created
around hit series like
Game of Thrones® and True Blood® as well as classic series like
The Sopranos®, Sex and the City®, and Entourage, items
include fashion apparel, figures, jewelry, digital and CD soundtracks,
prop and costume replicas, games, books, and beverages, as well as
exclusive, premium collections in partnership
with upscale, designer brands. Merchandise can be purchased in retail
stores nationwide, at
http://store.hbo.com, and at the groundbreaking HBO retail hub, the HBO Shop®, located
at 42nd and 6th Avenue in New York City. HBO Global Licensing products are also sold internationally across Europe (www.hboshopeu.com),
Asia and Australia.
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