(COOPERSTOWN, NY)
Seven Hells!
Seven Kingdoms Hoppy Wheat Ale, the newest beer in the
Game of Thrones series from HBO Global Licensing and Brewery
Ommegang, is slated to debut this spring ahead of the premiere of season
six of HBO’s critically-acclaimed and Emmy award-winning show. The brew
will be available all throughout the realm –
the United States that is – both on draft and in large-format 750ml
bottles.
Seven Kingdoms
is a marriage of a traditional
Belgian-style wheat and a hop-forward
American ale – but unlike so many of the marriages on the show, the
resulting hoppy wheat is pleasant, playful and inspired. At 6.9% ABV, it
possesses a nuanced complexity that pairs nicely
with the hop-forward characteristics that make it surprisingly
refreshing.
“We love bringing as much inspiration, thoughtfulness and creativity to the
Game of Thrones beers as we can,” said Mike McManus, Innovation
Manger at Brewery Ommegang. “This last season, the imaginativeness of
the show was pretty astounding so we aimed for a beer that could hope to
match that. A fusion of two wonderful styles
was an idea that really excited our team.”
“With
Seven Kingdoms, Ommegang has crafted another excellent brew which
we know our fans will love,” said Josh Goodstadt, Vice President of
Global Licensing at HBO. “The world of Westeros is varied and complex
and this varietal embodies those characteristics
while offering a new and unique taste to beer drinkers.”
Seven Kingdoms
pours a hazy pale yellow with a thick cap of pure white
foam. The aroma is floral, citrusy with a touch of passion fruit and a
slightly herbal hop aroma underpinned with yeast notes of banana, ripe
fruit, and spicy phenols. The taste is a full, round hop flavor with
tart orange and lemon with a substantial wheat
maltiness and the finish has slightly lingering hop notes without being
harshly bitter. The mouthfeel is smooth and silken owing to the wheat
and oats.
The
new brew is hopped with Bravo, Centennial, Citra, Cascade, and
Columbus, and brewed with pilsner, white and red wheat, oats, and a
touch of sugar
to lighten the body. Ommegang’s unique house yeast is used in both
primary fermentation and bottling conditioning.
Seven Kingdoms follows the re-release of the first two
Game of Thrones-inspired beers, Iron Throne Blonde Ale and Take the Black Stout
(fall 2015 and spring/fall 2013), Three-Eyed Raven Dark Saison (spring 2015),
Valar Morghulis (fall 2014), and Fire and Blood Red Ale (spring 2014). Due to the popularity of this series of beers,
Seven Kingdoms will be brewed at 3.5 times the volume of the
first beer released in spring 2013. It will be available nationally in
March 2016 on draft and in 750ml bottles for the suggested retail price
$9.99 per bottle.
About Brewery Ommegang
Brewery
Ommegang, part of the legendary Belgian brewery Duvel Moortgat, opened
in 1997 to craft-brew fine Belgian-style ales. Ommegang brews eight ales
year-round, as well as an extensive and imaginative
range of seasonal and specialty ales. The beers have won a national
following by connoisseurs of fine beer and are distributed in 43 states
and internationally. Ommegang is located on a 136-acre farmstead in
Cooperstown, New York, USA and offers free daily
tours and inexpensive tastings as well as a 100-seat café, a
well-stocked brewery store, and an annual calendar of public events.
Ommegang is open every day of the year except for Thanksgiving Day,
Christmas Day, and New Year’s Day. For more information, please
contact info@ommegang.com, call 1-800-544-1809, or visit www.ommegang.com.
Follow Ommegang on Facebook: www.facebook.com/ommegang, Twitter: @BreweryOmmegang,
and Instagram: @BreweryOmmegang
About HBO Global Licensing
HBO
Global Licensing officially licenses the HBO® brand for the development
and merchandising of innovative product lines inspired
by the network's award-winning programming. With products created
around hit series like
Game of Thrones® and True Blood® as well as classic series like
The Sopranos®, Sex and the City®, and Entourage, items
include fashion apparel, figures, jewelry, digital and CD soundtracks,
prop and costume replicas, games, books, and beverages, as well as
exclusive, premium collections in partnership
with upscale, designer brands. Merchandise can be purchased in retail
stores nationwide, at
http://store.hbo.com, and at the groundbreaking HBO retail hub, the HBO Shop®, located
at 42nd and 6th Avenue in New York City. HBO Global Licensing products are also sold internationally across Europe (www.hboshopeu.com),
Asia and Australia.
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