Brewery launches new beer in unique collectible bottles to mark 2017 season
(COOPERSTOWN, NY) When fans last gripped their glasses at the end of
Game of Thrones' sixth season, the great houses of Westeros were
on the brink of an epic conflict. Cersei had ascended to the Iron Throne
as the first queen of Westeros, Jon Snow and Sansa Stark had just
reclaimed the North, and Daenerys Targaryen had
set sail for the Seven Kingdoms. To commemorate the coming mêlée in the
Emmy® Award-winning show’s
epic seventh season, Brewery Ommegang and HBO Global Licensing are excited to announce a new beer in their collaborative series:
Bend the Knee Golden Ale.
Paying homage to the struggle for control of the Seven Kingdoms,
Bend the Knee will be available on draft and in a series of three
collectible 750ml bottles, all finished in matte black and adorned with
one of the three Great House sigils: Stark, Targaryen, or Lannister.
The beer clocks in at 9.0% ABV and bears a
suggested retail price of $10.99 per bottle. And while the show’s
return date has yet to be announced, fans can mark their calendars for
the official nationwide release of the beer, which will be on shelves
around Memorial Day.
“With this next Game of Thrones-inspired
release, we wanted a beer and a pack that was fit for a king… or a
queen,” said Brewery Ommegang President, Doug Campbell. “Drawing from a
rich Belgian brewing tradition,
Golden Strong Ales are deceptive due to their unique combination of
extreme drinkability and relatively high alcohol content.
Bend the Knee walks that line, while also incorporating the
delicate flavors of honey into the mix. The subtle noble and floral hop
contribution adds to its delicateness, and the beer finishes smooth and
dry.”
“We love the idea of a golden ale to kick off the summer and to keep fans engaged as they wait for
Game of Thrones to return,” said Josh Goodstadt, Vice President
of Global Licensing and Retail, HBO. “With the story focusing in on
these three major houses—Stark, Lannister and Targaryen—we’re excited to
give fans the chance to align themselves with
their favorite house as they sip this latest brew.”
Bend the Knee is brewed with pils malt and flaked oats and hopped with Saaz, Bravo, and Styrian Golding hops. It
pours
a golden hue with a large, frothy head. Both the aroma and flavor mix
maltiness and citrus from the hops, while Ommegang’s signature house
yeast produces prominent fruitiness. Wildflower honey added
during fermentation provides light sweetness to the beer, which
finishes dry and with firm hop bitterness.
Fit for any feast table, Bend the Knee’s
clean and balanced flavor and effervescent carbonation make it a fine
pairing for a variety of foods including seafood and shellfish, roasted
or grilled chicken,
grilled steaks, and aged Swiss-style cheeses.
About Brewery Ommegang
Brewery
Ommegang opened in 1997 to brew imaginative craft beers across a
variety of styles, with particular emphasis and respect for Belgian
brewing
traditions. Ommegang brews nine ales year-round, as well as an
extensive and innovative range of seasonal and specialty ales. The beers
have won a national following by connoisseurs of fine beer and are
distributed in 46 states and internationally. Ommegang
is located on a 136-acre farmstead in Cooperstown, New York and offers
free daily tours and inexpensive tastings as well as a 100-seat café, a
well-stocked brewery store, and an annual calendar of public events
including a summer concert series and a legendary
beer festival, Belgium Comes to Cooperstown. Ommegang is open every day
of the year except for Thanksgiving, Christmas Day, and New Year’s Day.
For more information, contact
info@ommegang.com, call 1-800-544-1809,
or visit www.ommegang.com.
Ommegang
is a member of the Duvel family of fine beers. Follow Ommegang on
Twitter: @BreweryOmmegang, Facebook.com/Ommegang, and Instagram:
@BreweryOmmegang
About HBO Global Licensing
HBO
Global Licensing officially licenses the HBO® brand for the development
and merchandising of innovative product lines inspired
by the network's award-winning programming. With products created
around hit series like
Game of Thrones® and True Blood® as well as classic series like
The Sopranos®, Sex and the City®, and Entourage, items
include fashion apparel, figures, jewelry, digital and CD soundtracks,
prop and costume replicas, games, books, and beverages, as well as
exclusive, premium collections in partnership
with upscale, designer brands. Merchandise can be purchased in retail
stores nationwide, at
http://store.hbo.com, and at the groundbreaking HBO retail hub, the HBO Shop®, located
at 42nd and 6th Avenue in New York City. HBO Global Licensing products are also sold internationally across Europe (www.hboshopeu.com),
Asia and Australia.
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