BAY SHORE, NY. - Attendees at the 5th Annual North Fork Craft Beer, BBQ & Wine Festival held at Martha Clara Vineyards in Riverhead, NY on August 13, 2011 were asked to vote for their favorite beer of the festival as part of the Applebee's favorite beer contest. The two beers that received the highest number of votes will be offered on draught at Applebee's locations on Long Island, one in Nassau County, one in Suffolk County.
"It it was wonderful to see how excited the festival attendees were to cast their vote for their favorite craft beer," said Marc Prince, Director of Operations for Applebee's Neighborhood Grill & Bar/Doherty Enterprise. "We run the voting to give our guests who enjoy craft beers a say in what we serve in our restaurants. We want to offer them choices. For our guests, this is a way for them to let us know what they want," added Prince.
With a sold out crowd in attendance yielding nearly 1100 votes, the attendees selected two seasonal beers as the most popular at the festival: the Pumpkin Ale from the Blue Point Brewing Company (Patchogue, NY) and the Leaf Pile Ale from Greenport Harbor Brewing Company (Greenport, NY). "Talk about a hometown advantage," said Andy Calimano, event producer and owner of Starfish Junction. "These Long Island breweries make amazing beers, and the locals really recognize that." Blue Point Brewing Company's Pumpkin Ale will take over a tap line at all the Nassau County Applebee's restaurants, and Greenport Harbor's Leaf Pile Ale will be available at more than 14 Applebee's locations in Suffolk County, starting at the end of September.
Blue Point's Pumpkin Ale is golden orange, crisp and delicious, with an innocent hint of cinnamon and nutmeg that articulates the fall season. The limited availability of this seasonal beer makes it highly desirable. Just like the leaves, it's gone after Thanksgiving. Leaf Pile Ale is "like a slice of pumpkin pie in a glass," says DJ Swanson, brewer at the Greenport Harbor Brewing Company. "Fresh whole ginger, cinnamon, all spice, and nutmeg gives this ale its distinct character," he explained.
Executives from Applebee's work with event producer Starfish Junction to conduct three fan favorite voting platforms per year, one in the spring at the Spring Craft Beer Festival (www.SpringCraftBeerFestival.com) held in March at Nassau Veterans Memorial Coliseum in Uniondale, NY; at the award-winning North Fork Craft Beer, BBQ & Wine Festival (www.NorthForkCraftBeerFest.com) held every August at Martha Clara Vineyards in Jamesport, NY.; and every fall at the fun-filled International Great Beer Expo (www.GreatBeerExpo.com/Nassau) held each November at Nassau Veterans Memorial Coliseum in Uniondale, NY. Previous winners have included Fire Island Beer Co. (NY), Brooklyn Brewery (NY), Magic Hat Brewery (VT), and Blue Point Brewing Company (NY). To find an Applebee's location near you, visit www.Applebees.com.
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Showing posts with label fire island beer company. Show all posts
Showing posts with label fire island beer company. Show all posts
Friday, September 9, 2011
Sunday, June 20, 2010
Village Pourhouse To Offer Two Craft Beer Events
Summer Destination Beer Tasting at the Village PourhouseThursday June 24th at 6:30pm
$30 person
Just because you're stuck in the city this summer doesn't mean you can't enjoy a taste of the most popular vacation destinations! Led by our beer sommelier, this tasting includes a variety of beers from breweries in summer hot spots- from Hawaii to Nantucket in one evening.
Featuring:
Fire Island Lighthouse Ale
Fire Island Red Wagon IPA
- South Hampton Double White
- South Hampton Alt Bier
- Kona Pipeline Porter
- Heavy Seas Loose Canon- Baltimore
- Cisco Whale Tail Pale Ale (only outdoor brewery) Nantucket, MA
villagepourhouse.ticketleap.com
Village Pourhouse
64 Third Avenue
New York, NY 10003
www.villagepourhouse.com
212.979.BEER (2337)
info@villagepourhouse.com
Follow us on Twitter: @pourhousedwntwn
Become a Fan: www.facebook.com/village.pourhouse
2nd Annual Village Pourhouse Brewfest
July 17th
1pm to 3pm
Join us for our 2nd Annual Village Pourhouse Brewfest- sample a selection of over 50 beers- including a variety of seasonal and specialty craft beers. Meet brand representatives to answer your questions and giveaways all afternoon.
$35/person
villagepourhouse.ticketleap.com
Village Pourhouse
64 Third Avenue
New York, NY 10003
www.villagepourhouse.com
212.979.BEER (2337)
info@villagepourhouse.com
Follow us on Twitter: @pourhousedwntwn
Become a Fan: www.facebook.com/village.pourhouse
Saturday, October 17, 2009
Fire Island Beer Company Unveils Fire Island Red Wagon IPA
OCEAN BEACH, N.Y. - Fire Island Beer Company is proud to announce the launch of their second craft beer, Fire Island Red Wagon IPA. This India Pale Ale follows the company’s successful flagship beer, Fire Island Lighthouse Ale, which was introduced in May and continues to sell at a brisk pace.
Fire Island Red Wagon IPA will join Fire Island Beer Company’s lineup on November 1 and will be available on Long Island, in New York City and Westchester and Rockland counties. Red Wagon is the next step in bringing to life several unique craft beer styles inspired by the experience of Fire Island.
Fire Island Red Wagon IPA is the handiwork of two brothers and a cousin who developed their taste for craft beer and home brewing during the summers they spent on Fire Island, the naturally beautiful and very colorful barrier island just off Long Island’s south shore. The ultra-relaxed island has attracted families, partiers, weekend beach-goers and outdoor sports lovers for generations, yet it refuses to allow cars, pretension and the frantic pace common to NY-metro area culture. This led the Fire Island Beer Company founders to coin it “The Other New York," a concept they find very refreshing.
“Fire Island Beer Company is going in a hoppier direction with Red Wagon IPA compared to our Lighthouse Ale,” says Co-founder and Head Beer Maestro Tom Fernandez. “We wanted to create a smooth-bodied golden beer that blends the right amount of floral and fruity hops and finishes with a crisp taste. I think we’ve accomplished that with Red Wagon IPA.” It's big on flavor and big on substance, or as its brewers like to say, "an IPA as grounded as the people who drink it."
“Wagons are central to life on Fire Island, and the perfect symbol of what makes this place so different,” says Co-founder Jeff Glassman. “There are no cars, so people pull their stuff around in wagons instead. It’s a great reminder to keep things simple in life ... you can only carry so much, so focus on what’s important. That is the idea that inspired Red Wagon IPA”
“Just like Lighthouse Ale, an early homebrew version of Red Wagon IPA was conceived and tested at the Shack, a casual lunch counter and bar between the bay and ocean in Atlantique Beach on Fire Island where we worked summers when we were younger,” Fernandez adds. “It didn’t matter if you were a local, a surfer, a fisherman or a weekender … everybody gathered there and shared stories and laughs over a few beers. It was full of really easygoing people with a ton of character, just like Fire Island itself, so the vibe there was awesome. All of our beers have been inspired in some way by this vibe and the Shack was a great venue to sample people on our early brews.”
What started as a basement home brewing experiment has grown into meticulously crafted and well-received beers. Fire Island Beer Company did not want to risk the integrity of their recipes in order to share them with a wider audience, so the craft brewers enlisted some expert industry help from the Olde Saratoga Brewing Company (www.oldesaratogabrew.com) to bring their recipes to life.
"Olde Saratoga has always supported the spirit of craft brewing,” said Paul McErlean, Head Brewer at Olde Saratoga Brewing Company. “When Fire Island came to us it was an exciting opportunity because we've never worked with a true home brew recipe before."
Red Wagon IPA will leverage Fire Island Beer Company’s existing relationship with distribution heavyweight Manhattan Beer Distributors (www.manhattanbeer.com). As the largest single market beer distributor in the U.S., Manhattan’s Craft and Micro Division will be responsible for selling the new brand into target on- and off-premises accounts.
To help create a unique look and feel for Red Wagon IPA, Fire Island Beer Company turned to local branding and design boutique rocketdog (www.rocketdognyc.com). The innovative branding features original artwork and copy that will anchor all packaging, point of sale materials and digital applications for the beer company and its brands. One way the brand will share its spirit is through the use of four separate "stories" that can be found randomly on the rear labels of Red Wagon IPA. Each will communicate something different about The Other New York and the mindset found there. For example:
“When you come to Fire Island, instead of taxis to greet you, there are red wagons. So, you kinda have to learn to live with what you can pull or toss over your shoulder. Some clean clothes. Groceries. A toothbrush. Definitely a six-pack (or two) of Red Wagon IPA. If you think about it, it’s a good measure in life. To see what stuff is important. And what’s just stuff.”
“When we started Fire Island Beer Company, we set out with one mission: To create world-class craft beers that are inspired by the color, character and delicious experience of Fire Island. With Red Wagon IPA, we've taken the next big step in realizing that mission and are really seeing it all come together,” Glassman said. “We are all about good times and great beer.”
Fire Island Red Wagon IPA and Fire Island Lighthouse Ale are both available in single 12-ounce bottles, 6-packs, 5.16-gallon kegs and 15.5-gallon kegs and are available to ship immediately.
Visit Fire Island Beer Company at www.fireislandbeer.com
Facebook: facebook.com/fireislandbeer
Twitter: twitter.com/fireislandbeer
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Fire Island Red Wagon IPA will join Fire Island Beer Company’s lineup on November 1 and will be available on Long Island, in New York City and Westchester and Rockland counties. Red Wagon is the next step in bringing to life several unique craft beer styles inspired by the experience of Fire Island.
Fire Island Red Wagon IPA is the handiwork of two brothers and a cousin who developed their taste for craft beer and home brewing during the summers they spent on Fire Island, the naturally beautiful and very colorful barrier island just off Long Island’s south shore. The ultra-relaxed island has attracted families, partiers, weekend beach-goers and outdoor sports lovers for generations, yet it refuses to allow cars, pretension and the frantic pace common to NY-metro area culture. This led the Fire Island Beer Company founders to coin it “The Other New York," a concept they find very refreshing.
“Fire Island Beer Company is going in a hoppier direction with Red Wagon IPA compared to our Lighthouse Ale,” says Co-founder and Head Beer Maestro Tom Fernandez. “We wanted to create a smooth-bodied golden beer that blends the right amount of floral and fruity hops and finishes with a crisp taste. I think we’ve accomplished that with Red Wagon IPA.” It's big on flavor and big on substance, or as its brewers like to say, "an IPA as grounded as the people who drink it."
“Wagons are central to life on Fire Island, and the perfect symbol of what makes this place so different,” says Co-founder Jeff Glassman. “There are no cars, so people pull their stuff around in wagons instead. It’s a great reminder to keep things simple in life ... you can only carry so much, so focus on what’s important. That is the idea that inspired Red Wagon IPA”
“Just like Lighthouse Ale, an early homebrew version of Red Wagon IPA was conceived and tested at the Shack, a casual lunch counter and bar between the bay and ocean in Atlantique Beach on Fire Island where we worked summers when we were younger,” Fernandez adds. “It didn’t matter if you were a local, a surfer, a fisherman or a weekender … everybody gathered there and shared stories and laughs over a few beers. It was full of really easygoing people with a ton of character, just like Fire Island itself, so the vibe there was awesome. All of our beers have been inspired in some way by this vibe and the Shack was a great venue to sample people on our early brews.”
What started as a basement home brewing experiment has grown into meticulously crafted and well-received beers. Fire Island Beer Company did not want to risk the integrity of their recipes in order to share them with a wider audience, so the craft brewers enlisted some expert industry help from the Olde Saratoga Brewing Company (www.oldesaratogabrew.com) to bring their recipes to life.
"Olde Saratoga has always supported the spirit of craft brewing,” said Paul McErlean, Head Brewer at Olde Saratoga Brewing Company. “When Fire Island came to us it was an exciting opportunity because we've never worked with a true home brew recipe before."
Red Wagon IPA will leverage Fire Island Beer Company’s existing relationship with distribution heavyweight Manhattan Beer Distributors (www.manhattanbeer.com). As the largest single market beer distributor in the U.S., Manhattan’s Craft and Micro Division will be responsible for selling the new brand into target on- and off-premises accounts.
To help create a unique look and feel for Red Wagon IPA, Fire Island Beer Company turned to local branding and design boutique rocketdog (www.rocketdognyc.com). The innovative branding features original artwork and copy that will anchor all packaging, point of sale materials and digital applications for the beer company and its brands. One way the brand will share its spirit is through the use of four separate "stories" that can be found randomly on the rear labels of Red Wagon IPA. Each will communicate something different about The Other New York and the mindset found there. For example:
“When you come to Fire Island, instead of taxis to greet you, there are red wagons. So, you kinda have to learn to live with what you can pull or toss over your shoulder. Some clean clothes. Groceries. A toothbrush. Definitely a six-pack (or two) of Red Wagon IPA. If you think about it, it’s a good measure in life. To see what stuff is important. And what’s just stuff.”
“When we started Fire Island Beer Company, we set out with one mission: To create world-class craft beers that are inspired by the color, character and delicious experience of Fire Island. With Red Wagon IPA, we've taken the next big step in realizing that mission and are really seeing it all come together,” Glassman said. “We are all about good times and great beer.”
Fire Island Red Wagon IPA and Fire Island Lighthouse Ale are both available in single 12-ounce bottles, 6-packs, 5.16-gallon kegs and 15.5-gallon kegs and are available to ship immediately.
Visit Fire Island Beer Company at www.fireislandbeer.com
Facebook: facebook.com/fireislandbeer
Twitter: twitter.com/fireislandbeer
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