Shmaltz To Host Brooklyn Bar Crawl

Shmaltz Brewing Company, handcrafters of HE'BREW- The Chosen Beer® and the new Coney Island Craft Lagers®, is excited to announce the Coney Island Bar Crawl happening on 4th Avenue in Brooklyn, NY on Thursday, May 20 as part of American Craft Beer Week. Come join Shmaltz Brewing ringleaders Matt Polacheck, Melissa Komadina, and Sean Lynch along with Coney Island Sideshow performers Donny Vomit (Human Blockhead) and Heather Holiday (Sword Swallower) for an outrageous evening of delicious craft beers and astonishing Freak Show performances at each stop. The Coney Island Bar Crawl will hit four bars each for 45 minutes. The crawl starts at Mission Dolores at 7 pm, then heads to Cherry Tree (8 pm), 4th Avenue Pub (9 pm), and ends at Pacific Standard (9:45 pm). $1 off HE'BREW® and Coney Island® drafts while the crawl is at each stop. There is no cover, but donations for Donny and Heather will be accepted.

Coney Island Craft Lagers Launches New Beer!

Coney Island Craft Lagers(R) (Shmaltz Brewing Co.) is thrilled to celebrate the announcement of Zamperla USA as the official operator of Luna Park, the new amusement park opening in Coney Island this Memorial Day Weekend. Special for this historic moment, Shmaltz Brewing is cooking up the summer release of their own newest attraction: Coney Island Luna Lager(TM).

Based on the original Luna Park (1903 - 1946), one of Coney Island's four historic amusement parks, Zamperla USA puts the city's Coney Island redevelopment plan into motion, and Shmaltz Brewing is very excited to be an ongoing reveller in this ambitious effort. Luna Lager(TM) commemorates the launch of the new Luna Park 2010, and brings to life a delicious newcomer to their award-winning craft lager lineup for the community to enjoy this summer at America's Playground. Mayor Michael Bloomberg will make an official announcement regarding Luna Park today, Tuesday, February 16, 2010 at 12 pm EST at the New York Aquarium (Surf Avenue & W. 8th Street).

Proceeds from Coney Island Craft Lagers(R) also continue to help Coney Island USA, a 501(c)(3) Arts Non-Profit fulfill its mission to defend the honor of lost forms of American popular culture in Brooklyn's historic Coney Island neighborhood. Coney Island Luna Lager(TM) will be available this summer throughout New York City in 22 oz. bottles and a very limited supply of kegs at specialty shops and select bars. Please see the attached label artwork for Coney Island Luna Lager(TM).

About Shmaltz Brewing Company

Shmaltz Brewing Company is a recipient of the "2008 Distinguished Business Award" by the Brooklyn Chamber of Commerce. Shmaltz was recently named one of the "Top 20 Fastest Growing Bay Area Companies" by San Francisco Business Times, and was acknowledged by Beverage World Magazine as a "2009 Breakout Brand."

Established in San Francisco in 1996 with the first batch of 100 cases of HE'BREW Beer bottled, labeled, and delivered by hand, Shmaltz has sold over 5 million bottles of beer to date. Along with their acclaimed line of HE'BREW Beers, Shmaltz introduced its new line of sideshow-inspired Coney Island Craft Lagers(R) with seven featured attractions including Coney Island Lager(R), Albino Python(R), Sword Swallower(R), Human Blockhead(R), Mermaid Pilsner(R), Freaktoberfest(R), and Luna Lager(TM). Proceeds help Coney Island USA, a 501(c)(3) Arts Non-Profit fulfill its mission to defend the honor of lost forms of American popular culture in Brooklyn's historic Coney Island neighborhood.

Shmaltz offerings are available in over 25 states through over 30 wholesalers at more than 1500 retail specialty shops across the U.S. including Beverages & More, Whole Foods, Total Wine, select Krogers, and Cost Plus.

For more information, please visit www.shmaltzbrewing.com

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Coney Island Lagers Were Winners In 2009

Shmaltz Brewing Company's Coney Island Lager line is one of the more interesting lines of beer in New York. Each of the five beers is named after a member of the Coney Island Freakshow. It seems that the beer world is finding out what TheFoamingHead has allready known about the Coney Island Lagers, and that is the beer is just as good as the artwork. The Coney Island Lager line won four awards in 2009 and is primed for an even bigger 2010.

Coney Island Human Blockhead(TM) took home the National Grand Prize in the "Loose Lager" category at the United States Tasting Championship (July 2009). With rigorous field trials held over a one-month period and a concentration on six different regions around the country, Shmaltz's seasonal attraction won alongside other Grand Champions such as Farmhouse Ale (Smuttynose), In-Heat Wheat (Flying Dog) and Captain Sig's Northwestern Ale (Rogue).

Coney Island Human Blockhead(TM) also took Second Place in the "Strong Lager" category at the 2009 Manitou Springs Craft Lager Festival in Manitou Springs, CO (August 8 & 9, 2009). The Craft Lager Festival annually recognizes the highest quality craft lagers with awards in several style categories. The festival is unique as its staffed solely by volunteers who put on the event to benefit open space and parks in their local communities, and to support the remarkable art of craft brewing.

At Hotoberfest in Atlanta, GA (October 3, 2009), Coney Island Albino Python(TM) was awarded a Silver Medal in the Best Brew Competition. Hotoberfest features a consumer-voting competition where all of the awards are based on public opinions of the attendees at the event. Coney Island Albino Python(TM) also received 1st Place in the "Other" category at the West Coast Brew Fest in Sacramento, CA (May 16, 2009).

Shmaltz Freaktoberfest

http://freaktoberfest.blogspot.com/

This is NOT an Oktoberfest...

This is FREAKTOBERFEST!!

2nd Annual Boutique Beer & Music Festival

* Spectacular Craft Beer * Bands * Burlesque * Live Freaks and Beer Geeks *

New York, NY - August 26, 2009 Shmaltz Brewing Company, Bierkraft, Southpaw, Piquena, and BeertenderBrooklyn present the 2nd Annual FREAKTOBERFEST Boutique Beer & Music Festival happening on Saturday, October 3, 2009 at Public Assembly (70 N 6th Street, Williamsburg, NY). The event will take place from 2 pm - 9 pm. General admission is $20 (5 tasting tickets, access to live performances), and VIP tickets are $75 (unlimited tastings + access to VIP loft featuring rare and vintage beers).

A special session dubbed Geektoberfest will be held from 2 pm - 4 pm, which will include brewery owners pouring specialty beers and conducting educational tastings. Shmaltz Brewing will release a one of a kind beer called Geektoberfest exclusively at this event. Additional tasting tickets can be purchased onsite. For more detailed information and to purchase event tickets, please visit: www.freaktoberfest.com.

The 2nd Annual FREAKTOBERFEST will be MC'd by Donny Vomit, the Human Blockhead and current MC of the Coney Island Sideshow. Featured live performances by Corn Mo and 357 Lover. Participating breweries include Shmaltz Brewing (HE'BREW Beer and Coney Island Craft Lagers(TM)), Lagunitas, Stone, Sixpoint, Bear Republic, Dogfish Head, Flying Dog, Speakeasy, Captain Lawrence, River Horse, Victory, Ithaca, Arcadia, Sly Fox, Harpoon, Smuttynose and many others soon to be announced.

The upcoming 2nd Annual FREAKTOBERFEST marks the national launch of Coney Island Freaktoberfest(TM). Boiled and toiled in our stainless cauldrons with 6 malts, 6 hops, and 6.66% alc, Shmaltz's bewitching Fall attraction serves up a tasty treat for Octoberfest through Halloween. 22 oz. bottles and a very limited supply of kegs will appear at specialty shops and select bars throughout NYC and nationwide starting now.

To view a list of all Freaktoberfest events happening across the country, and see what Shmaltz has cooking for NY Beer Week (Sept 12-18) including special events at Spuyten Duyvil, Barcade, Blind Tiger, Dive Bars, Rattle N Hum and other venues, please visit www.shmaltzbrewing.com.

About Shmaltz Brewing Company
Established in San Francisco in 1996 with the first batch of 100 cases of HE'BREW Beer bottled, labeled, and delivered by hand, Shmaltz Brewing Company has sold over 5 million bottles of beer to date. Along with their acclaimed line of HE'BREW Beers, Shmaltz introduced its new line of sideshow-inspired Coney Island Craft Lagers(TM) with six featured attractions including Coney Island Lager(TM), Albino Python(TM), Sword Swallower(TM), Human Blockhead(TM), Mermaid Pilsner(TM), and Freaktoberfest(TM). Proceeds help Coney Island USA, a 501(c)(3) Arts Non-Profit fulfill its mission to defend the honor of lost forms of American popular culture in Brooklyn's historic Coney Island neighborhood.

Shmaltz offerings are available in over 25 states through over 30 wholesalers at more than 1500 retail specialty shops across the U.S. including Beverages & More, Whole Foods, Total Wine, select Krogers, and Cost Plus.

Shmaltz Brewing beers have appeared in such distinguished media outlets as The New York Times, CNN Headline News, The Onion, Beer Advocate Magazine, Celebrator Beer News, Ale Street News, The Today Show, Bravo, NPR's "Weekend Edition," New York Magazine, Newsweek, Elle, SELF, Men's Health, BUST, Playboy, Associated Press, Reuters, MSNBC, San Francisco Magazine, The Jerusalem Report, New York Jewish Week, Who Wants to Be a Millionaire, Forbes.com and Entrepreneur.com.
For more information, please visit www.shmaltzbrewing.com

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Shmaltz Releases New Beers!

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Shmaltz Brewing Company has released a new line of beers that will feature some of the Coney Island Sideshow freaks. The four year-round beers include the Coney Island Lager, a Pilsener; the Albino Python, and the Sword Swallower. The two seasonal beer will be the Human Blockhead, and the Freaktoberfest. These 22 ounce beers are currently available across the country.