Autumn Launch of New Beer Making Kit Will Allow Craft Beer Fans to
Brew Brooklyn Brewery’s Sorachi Ace at Home
Brooklyn, NY (August 12, 2015) – Brooklyn Brew Shop’s Erica Shea and Stephen Valand, in partnership with brewmaster Garrett Oliver of New York’s renowned Brooklyn Brewery, are thrilled to announce the upcoming launch of a new Sorachi Ace collaboration Beer Making Kit. The beautifully designed and user-friendly brew kit will bring a scaled-down version of Brooklyn Brewery’s delicious Belgian farmhouse-style saison Sorachi Ace (7.2% ABV) to stovetops around the world.
The collaboration will launch with both a reusable beer making kit, which comes with everything one needs to make a gallon of Sorachi Ace, along with an ingredient mix for more seasoned brewers. Full beer kits will retail for $40, and ingredient mixes will be priced at $15. The products will make their US debut on Friday, September 18, 2015 on Brooklyn Brew Shop’s website, at the Brooklyn Brewery tasting room and in major retailers across the country, including Whole Foods and Total Wine & More; International markets will follow. For a full list of stockists, please visit brooklynbrewshop.com.
Named after the Sorachi region of Hokkaido, Japan, the Sorachi Ace hop was developed by a large Japanese brewery in the late 1970s. A cross between British Brewers Gold, Japanese “Beikei No. 2” and the famed Czech Saaz, it had a unique lemony, herbal scent, but this hop was deemed "odd" and ended up quickly banished to a laboratory. It lingered there until 2008, when the Sorachi Ace hop was quietly revived by a family in Washington State.
Less than a year later, brewmaster Garrett Oliver of Brooklyn Brewery made it the star of his own titular beer. Originally a member of their limited Brewmaster’s Reserve series, Brooklyn Sorachi Ace is a classic saison, an unfiltered golden farmhouse ale, with a clean malt flavor and the quirky Sorachi Ace hop standing front and center. Dry-hopping releases Sorachi Ace’s unique combination of citrus and dill-like aromatics to tickle the nose before ascending into a fine harmony between German 2-row pilsner malt and playful Belgian ale yeast.
Shea and Valand of Brooklyn Brew Shop have been fans of Sorachi Ace since its inception, and look forward to teaching brewers in the United States and beyond to craft the unique beer at home.
Stephen Valand and Erica Shea of Brooklyn Brew Shop said, “We couldn’t have hoped for a more natural partnership than with our neighbors and longtime friends at Brooklyn Brewery. We love their history and devotion to the borough, and are always amazed by how they manage to stay one step ahead of the curve and give back to the community in the process. We’re excited to help bring thousands of batches of Sorachi Ace to life in kitchens around the globe.”
“I initially launched Sorachi Ace as a limited edition Brewmaster’s Reserve–we couldn’t part with it after a few months, and it became a permanent part of our roster at Brooklyn Brewery. Now, with the launch of Brooklyn Brew Shop’s Sorachi Ace beer making kit, one of my favorite beers is poised to have an even richer life,” said Garrett Oliver, Brooklyn Brewery Brewmaster, “This kit will give both seasoned brewers and beginners the opportunity to deconstruct one of our favorite creations and understand what really makes it tick.”
For additional information, please visit brooklynbrewshop.com and www.brooklynbrewery.com.
ABOUT BROOKLYN BREW SHOP
Erica Shea and Stephen Valand are the co-owners and co-founders of Brooklyn Brew Shop, and authors of The Brooklyn Brew Shop’s Beer Making Book (2012) and Make Some Beer (2014). Built on the principles that making beer – real beer, from real ingredients – can be simple, tasty and more importantly, fun, Brooklyn Brew Shop sells stylish brewing kits and ingredient mixes for seasonally-inspired beers.
Brooklyn Brew Shop’s kits, mixes and accessories can be found in more than 3,000 stores in 25 countries, including Whole Foods, Bed, Bath & Beyond, Nordstrom, and Urban Outfitters. Shea and Valand have lectured and taught classes for Etsy, Stone Barns Center, Beer Bloggers Conference, South by Southwest Interactive, and the American Museum of Natural History. Both they and their kits have been featured in Food & Wine, The New York Times, Real Simple, Cosmopolitan, Forbes and on the Early Show, Regis & Kelly, ABC, NBC, and Fox.
ABOUT THE BROOKLYN BREWERY
Founded in 1988, The Brooklyn Brewery is one of the foremost craft breweries in the world, currently ranking #10 in volume among United States craft breweries. In pushing the boundaries of beer while keeping an eye on tradition, Brooklyn Brewery produces award-winning beers that are available in 26 states and more than 20 countries.The Brooklyn Brewery is located in the Williamsburg section of Brooklyn and has been a proud supporter of the arts, music and community efforts since its inception. www.brooklynbrewery.com
ABOUT GARRETT OLIVER, BROOKLYN BREWERY BREWMASTER
Brooklyn Brewery Brewmaster Garrett Oliver is widely known for his debonair personal style, his elegant lectures on the history of beer and the art of brewing, his extensive knowledge of movies and literature and his two hats. He is also the brewmaster of Brooklyn Brewery, editor-in-chief of The Oxford Companion to Beer, author of The Brewmaster’s Table and winner of the 2014 James Beard Award for Excellent Wine, Beer or Spirits Professional. He’s a world traveler, snazzy dancer and we’re starting to suspect he doesn’t sleep.
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