Tuesday, April 8, 2014

NYC “Brews” Brothers Introduce Oren's Daily Porter

(New York, NY) — Heartland Brewery founder Jon Bloostein and brother Oren Bloostein (Oren’s Daily Roast)— both owners of  multi-unit New York City beverage  businesses— have combined their love for beer and coffee to create Oren’s Daily Porter, a limited edition bottled ale available at all Heartland Brewery locations this month.
The Bloostein Brothers began brewing in 1986 when Oren started roasting green coffee in the back of a tiny store on 1st Avenue and 81st Street. Brother Jon followed in 1995, opening the first Heartland Brewery on Union Square, and winning three medals at the Great American Beer Festival shortly after opening.
Working closely with Oren, Heartland Master Brewer Kelly Taylor created a porter recipe with English and American malts, using Oren’s Sumatra coffee.  “Sumatra is the world's most full-bodied coffee,” says Oren Bloostein. “We have been purchasing Sumatra coffee since we opened—it’s the best, cleanest, sweetest Sumatra around.” Oren’s Daily Porter is great as a stand-alone beer, a dessert beer, or with chocolate or smoked ribs.
The full-bodied and herby flavor of the Sumatra coffee will complement the beer, and add to the uniqueness of the brewing process. “We’re adding the coffee in two different stages,” says Kelly, “in the kettle for flavor, and then in the fermenter for aroma.”
The Bloostein brothers are excited to share this collaboration with the public. “How we each found ourselves producing two of the world’s most popular drinks,” says Jon Bloostein, “is a mystery to both of us (and our mom), but the common denominator is water, which is why the charity we’ve chosen to give the proceeds to makes so much sense.”
One dollar from the sale of each pint of Oren’s Daily Porter will go toward the International Rescue Committee’s efforts to provide clean water to the people of Ethiopia; a cause that both brothers have supported for years.
Heartland Brewery is a collection of five NYC brewpubs, and Oren’s Daily Roast is a group of ten Big Apple-based coffee stores.
To learn more about Heartland Brewery, visit www.heartlandbrewery.com.
To learn more about Oren’s Daily Roast, visit www.orensdailyroast.com.
To learn more about The International Rescue Committee, visit http://www.rescue.org/.

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