Friday, September 23, 2011

Geektoberfest: The Official Beer of NY Craft Beer Week.

A second-year collaboration from Shmaltz Brewing, Captain Lawrence Brewing, and Ithaca Beer Company, Geektoberfest® is a blend of six barrel-aged beers originally brewed in New York and is the official beer of the 4th Annual NY Craft Beer Week. The collaboration represents each brewery's exuberant determination to make New York a destination for the finest craft beer in the country. Geektoberfest® will be available for tasting at the Brewer's Choice event happening tonight, Thursday, Sept. 22 at City Winery, as well as these select beer destinations throughout Beer Week:

Amsterdam Ale House, Rattle N Hum, Blind Tiger, 4th Avenue Pub, Washington Commons, Barcade, Good Beer, The Room, Jimmy's 43, Habitat, Burp Castle, Idle Hands, Spring Lounge, Pony Bar, Spitzers Corner, MexiQ, Sunswick 35/35, Queens Kickshaw, Mel's Burger, Colicchio & Sons, Dive Bar 95, George Keeleys, Rye House, Tap Room, Earl's Beer & Cheese, and Manchester Pub.

Mark Your Calendars: Shmaltz Brewing will pour select beers at the "Paint Works Closing Party" happening at the Gowanus Ballroom (55 9th Street, Brooklyn, NY, 347.460.2687) this Friday, Sept. 23 and Saturday, Sept. 24, 2011. "Paint Works" will host an amazing exhibition and an extraordinary group of artists with two nights of live music, performances led by the notorious Seanna Sharpe (the Williamsburg Bridge aerialist), fire acts, and more. For additional event info, please visit:

JP Cutler Media
About Shmaltz Brewing Company
Shmaltz Brewing Company was recently named "Best American Craft Brewer" and won the "Best In Show 2010" title by Beverage World Magazine, after being named "Breakout Brand" for 2009. Shmaltz was also included in the "Top 50 Fastest Growing Bay Area Companies" by San Francisco Business Times, and is a recipient of the "Distinguished Business Award" by the Brooklyn Chamber of Commerce.

Established in San Francisco in 1996 with the first batch of 100 cases of HE'BREW Beer® bottled, labeled, and delivered by hand, Shmaltz has sold more than ten million bottles of beer to date. Along with their acclaimed line of HE'BREW Beers®, Shmaltz introduced its new line of sideshow-inspired Coney Island Craft Lagers®. Proceeds help Coney Island USA, a 501(c)(3) Non-Profit fulfill its mission to defend the honor of lost forms of American popular culture in Brooklyn's historic Coney Island neighborhood.

Shmaltz offerings are available in more than 25 states through 30 wholesalers at more than 3,000 retail specialty shops across the U.S., including Beverages & More, Whole Foods, Total Wine, select Krogers and Cost Plus.

Shmaltz Brewing beers have appeared in such distinguished media outlets as The New York Times, CNN Headline News, The Onion, Beer Advocate Magazine, Celebrator Beer News, Ale Street News, NPR's "Weekend Edition," New York Magazine, Newsweek, Men's Health, BUST, Playboy, Associated Press, Reuters, MSNBC, San Francisco Magazine, The Jerusalem Report, New York Jewish Week, Washington Post, MAXIM,,, and

For more information, please visit


No comments: