Friday, June 12, 2009

Shmaltz Releases Mermaid Pilsner

Shmaltz Brewing Company, ringleaders of the new Coney Island Craft Lagers(TM), releases a special draft-only summer attraction exclusively for New Yorkers: Mermaid Pilsner(TM). The latest curiosity in the new line of sideshow-inspired lagers, Mermaid Pilsner(TM)will stun beer aficionados and novices alike as she marches into beer glasses at this year's Mermaid Parade in Coney Island, NY on Saturday, June 20, 2009. The Shmaltz crew will celebrate the official launch of Mermaid Pilsner(TM)at the Freak Bar (W 12th Street & Surf Avenue) following the Mermaid Parade.