Saturday, July 19, 2008

South Australian Beer is Coming to New York!

Read Full Article

Coopers Brewery is trying to expand their market by increasing the number of New York City bars that sell thier beer. The company's export manager, Terry Miniken has moved to New York and is selling his beers door to door. Terry takes about 12 of his beers in a portable cooler filled with ice, and goes from bar to bar tasting owners, managers and bartenders on his beer and telling the breweries story. American beer drinkers allready consumer 85,000 cases of Cooper's beer each year, but Miniken is hoping to raise that number.

No comments: