New Beer To Appear In Shmaltz Mixed Pack

Tuesday, April 28, 2015 -- There's no better time for a delicious hopped-up variety pack then the kickoff of summer, and Shmaltz Brewing Company's got all the hopheads covered with the return of the Hops In HE'BREW Variety Pack®. Available at retail stores across the country starting in May 2015, the HE'BREW 12-pack is one of the very few hop-centric variety packs currently on shelves that includes a double IPA, Wishbone Session Double IPA®. IPA's are the most popular single beer style in the American craft beer market right now, and there is little indication that our desire for the hop leaf in our brews is abating anytime soon. It's time to celebrate warmer days with your favorite hoppy HE'BREWs!

Hops In HE'BREW Variety Pack® (May - August 2015)
Ever wonder How To Say "Hops" In He'brew?! With the release of the Hops In HE'BREW Variety Pack®, Shmaltz Brewing gives a brand new meaning to "adult education." Kickstart your summer with a refreshing variety pack, filled with equal parts of Genesis Dry-Hopped Session Ale® (Silver Medal, World Beer Championships), Hop Manna IPA® (95 Rating, Ratebeer.com and Gold Medal, World Beer Championships), Shmaltz's latest addition to the year-round line-up, Slingshot American Craft Lager® (97 Rating, RateBeer.com), and the new Wishbone Session Double IPA®. Variety packs are the spice of the craft beer world and the fourth most popular craft beer package in the country. Combine the enthusiasm for variety packs with the fervor over hoppy beers and you have a match made in craft beer heaven.

Wishbone Session Double IPA® (8% ABV, June - August 2015, 12oz 4-Packs & Draft)Following this past winter's release of Shmaltz's Anniversary Black Session Barleywine (Jewbelation 18®), Shmaltz continues a fun new tradition with the special release of a "sessionable" extreme beer in this case, double IPA, Wishbone®. Shmaltz, meaning chicken fat in Yiddish, pays homage to its cultural roots with a delightful bold IPA, loaded with the tropical edge of hops including calypso, citra and Amarillo. Pure craft beer comfort cooked up for session after session of hoppy taste bud delight.

What should Shmaltz call Wishbone...a single, a double...a Sessionable beer that falls somewhere in the middle? Wishbone® is not as aggressive as the 10% Bittersweet Sweet Lenny's RIPA® and stronger than the 6.8% Hop Manna IPA®. With a tradition of brewing extreme beer and a love for pushing style boundries, Wishbone Session Double IPA® is just right. Not too big, not too small, chock full of juicy hops balanced by light pale malt to create a highly drinkable beer.

"Wishbone pours a clear, bright gold with a fluffy white head and light, sticky lacing throughout the glass," said Shmaltz Brewing Company's Lead Brewer Richie Saunders. "Wishbone's nose boasts tropical citrus notes of pineapple, lychee and brilliant pear accented by a light pine resin. Wishbone offers a medium mouthfeel with big, sweet hops balanced by a bready finish offered by mostly pale malt with a touch of Brewer's Oats, Maris Otter and Victory to add just enough backbone to support the intense hop quantities. With an aroma and taste more sessionable than it's 8% ABV body lets on, "This 'Bone's For You!"
To find a wholesaler in one of the 37 states Shmaltz beers are distributed, visit shmaltzbrewing.com/HEBREW/distributors.html
About Shmaltz Brewing CompanyRanked in 2013 as one of the "Top 100 Brewers in the World" by RateBeer.com, Shmaltz won 9 Gold and 5 Silver Medals in the World Beer Championships in 2012. A recipient of the "Distinguished Business Award" by the Brooklyn Chamber of Commerce, Shmaltz was also included in the "Top 50 Fastest Growing Bay Area Companies" by San Francisco Business Times.

Founder and owner Jeremy Cowan established the company in San Francisco in 1996 with the first 100 cases of HE'BREW Beer® hand bottled and delivered throughout the Bay Area in his Grandmother's Volvo. HE'BREW® now sells across 37 states, through 40 wholesalers and nearly 5,000 retailers. In 2007, Shmaltz released a new line of craft brewed lagers under the Coney Island® banner. The Coney Island brand was recently acquired by Alchemy and Science, a craft beer incubator, owned by Boston Beer (Sam Adams).

After 17 years of being an outspoken cheerleader for contract brewing, Shmaltz recently broke with tradition and opened its own New York State production brewery in Clifton Park, NY, 10 minutes north of Albany's capital district. Shmaltz's new home boasts a 50-barrel brewhouse with 20,000 barrels of annual capacity. The new brewery packages 12 and 22 ounce bottles and kegs of their diverse core and seasonal favorites, and hosts fans and beer tourists in their new tasting room for tours, barrel-aged previews, and special releases.

In 2010/11, Cowan published his small business memoir, Craft Beer Bar Mitzvah: How It Took 13 Years, Extreme Jewish Brewing, and Circus Sideshow Freaks to Make Shmaltz Brewing Company an International Success. A free sampling of Chapter One and suggested beer pairings, can be viewed at www.craftbeerbarmitzvah.com. In 2012, Cowan spearheaded the creation of the non-profit New York City Brewers Guild (which manages NYC Beer Week) and served as its Founding President.

Cowan also has presented at the 2013 Craft Brewers Conference, as well as previous Great American Beer Festivals, BevNet's Brewbound conference, Beer Advocate's Extreme Beer Festival, the Atlanta and the St. Louis Jewish Book Fairs, and the San Francisco and New York Jewish Museums.

Shmaltz Brewing beers have appeared in such distinguished media outlets as The New York Times, CNN Headline News, Beer Advocate Magazine, NPR's "Weekend Edition," Fox Business News, Men's Health, San Francisco Chronicle, The Jerusalem Report, New York Jewish Week, and Washington Post.

For more information, please visit:
www.shmaltzbrewing.com

###

Shmaltz Releases Latest Year Round Beer: Hop Manna IPA

HE'BREW BEER INTRODUCES ITS FIRST NEW YEAR-ROUND CREATION IN 4 YEARS:

Hop Manna IPA

Just when you thought there were no more Hop-related names left to exploit: Enter the Torah!

Dry Hopped, 6.8% Alc., 65 IBUs

February - March 2012 and beyond...

New York, San Francisco, Beyond - February 14, 2012 - All ye wandering the vast Macro Beer Desert, thirst no more! Introducing Hop Manna® -- the first-ever single IPA from HE'BREW Beer® and a gift from the Craft Beer Promised Land. Hop Manna® is the answer to hop heads prayers for a delicious IPA bearing floral and citrus flavors. At 65 IBUs and 6.8% ABV, Hop Manna® is crafted to provide session after session of hop nourishment from the Shmaltz Tribe to yours. Hop Manna® is now nationally available in 22 oz. bottles and a limited amount of draft at select bars.

The national craze for IPAs is at an all-time high. TheBeerBible.com announced in December 2011 that IPA is currently the second fastest growing category in the US with more than 40% growth over the past year. After 4 Test Batches throughout 2011, Hop Manna® is bound for glory as Shmaltz Brewing premieres an advance copy of the HE'BREW offering at SF Beer Week (February 10 - 19, 2012). Hop Manna® features six robust hops (Warrior, Cascade, Citra, Amarillo, Crystal, Centennial), three dry hops (Centennial, Cascade and Citra), and is balanced out with five delicious malts (Specialty 2-Row, Wheat, Munich, Vienna, CaraMunich 40). Not a San Diego IPA (enticing as they are) and not trying to re-create the excellent standouts from friends such as Dogfish, Founders, Lagunitas, Three Floyds and so many others, Hop Manna® aims to create a unique story -- and flavors - of its own.

Shmaltz is no stranger to hops. In celebration of their 10th Anniversary (2006), HE'BREW Beer® introduced its award-winning rye-based double IPA, Bittersweet Lenny's R.I.P.A.® (now available in 4-packs, 12 oz. bottles). The standout robust brew has become a year-round staple in the HE'BREW Beer® line-up; it's garnered a "98 Rating" on Ratebeer.com, and recently took home a Gold Medal at the 2011 World Beer Championships. Boston Phoenix touted Lenny's R.I.P.A.® by saying, "[Bittersweet Lenny's] pours a rich, deep mahogany color, topped with a billowing viscous head. The Flavor? Allow me to quote from my notes: WOW."

Shmaltz also recently redesigned both the packaging and the recipe for its original creation and flagship beer, He'brew Genesis Dry-Hopped Session Ale, which shipped to wholesalers nationally over the last 2 months.

About Shmaltz Brewing Company
Shmaltz Brewing Company was named "Best American Craft Brewer" and won the "Best In Show 2010" title by Beverage World Magazine, after being named "Breakout Brand" for 2009. Just this week, ranked in 2012 as one of the "Top 50 Brewers in the World" by RateBeer.com, Shmaltz was also included in the "Top 50 Fastest Growing Bay Area Companies" by San Francisco Business Times, and is a recipient of the "Distinguished Business Award" by the Brooklyn Chamber of Commerce.

Established in San Francisco in 1996 with the first batch of 100 cases of HE'BREW Beer® bottled, labeled, and delivered by hand, Shmaltz has sold more than ten million bottles of beer to date. Along with their acclaimed line of HE'BREW Beers®, Shmaltz introduced its new line of sideshow-inspired Coney Island Craft Lagers®. Shmaltz offerings are available in more than 30 states through 35 wholesalers at more than 3,500 retail specialty shops across the U.S., including Beverages & More, Whole Foods, Total Wine, select Krogers and Cost Plus.

Shmaltz Brewing beers have appeared in such distinguished media outlets as The New York Times, CNN Headline News, The Onion, Beer Advocate Magazine, Celebrator Beer News, Ale Street News, NPR's "Weekend Edition," New York Magazine, Newsweek, Men's Health, Playboy, Associated Press, Reuters, MSNBC, San Francisco Magazine, The Jerusalem Report, New York Jewish Week, Washington Post, MAXIM, Forbes.com, Smartmoney.com, Entrepreneur.com and Epicurious.com.


For more information, please visit:
www.shmaltzbrewing.com
###

-----------------------------------------------------------

From the label of Hop Manna®


In the book of Exodus, the ancient Hebrews survived 400 years of bondage before the ultimate supreme court dropped the 10 deadly Plagues on the land of the taskmasters and the head dictator, Pharaoh. Even then, only begrudgingly, did he Let My People Go. The freedom ride across, nay through the sea left a band of wandering nomads broke and suffering, no doubt with a profound hunger - and a mighty thirst. Enter the Manna: a glorious gift to nourish body and soul. Manna was said to combine the tastes of everything most delicious to each individual, depending on their desire. And as the Good Book says, Each shall gather according to one's need and shall enjoy a double portion for thine chosen day of rest. Manna fed the entire tribe, but tradition suggests the righteous received manna ground in a heavenly mill, while the wicked had to grind it below for themselves. Hear o' Tribe of Shmaltz - Behold: A celebration of the flower of the craft beer revolution! A golden opportunity to feed your inner hop head and rejoice in HOP MANNA, our newest delicacy of the modern He'brew Beer family. L'Chaim!