Shmaltz Releases Vertical Jewbelation

100% BARREL AGED, RELEASE #3

Shmaltz Brewing Releases Vertical Jewbelation®, Limited Edition Seasonal

Featuring a Blend of All Seven Recipes of Jewbelation® Aged in Sazerac 6-Year Rye Whiskey Barrels

New York, San Francisco, Beyond! – February 2011 America’s smallest, biggest and most award-winning Jewish (and now Sideshow Freak) Beer Company, Shmaltz Brewing kicks off 2011 with the special release of the barrel-aged Vertical Jewbelation® (10.5% alc). Vertical Jewbelation® is a very rare brew as it is a blend of all seven recipes of every past anniversary offering of Jewbelation® (8 – 14) barrel-aged in Sazerac 6-year
rye whiskey barrels throughout 2010. Vertical Jewbelation® is nationally available in 22 oz. bottles and a very limited amount of draft for select bars.

Vertical Jewbelation® is the latest release is Shmaltz's barrel aged series, and recently took home a Gold Medal at the World Beer Championships 2011. Beverage Tasting Institute, the host of the World Beer Championships, states, "Vertical Jewbelation® is a delicious beer to savor." RateBeer.com currently lists a 99-rating overall.

HE'BREW's R.I.P.A. on Rye®, the first in Shmaltz’s barrel aged series, won a Silver Medal in the Wood and Barrel Aged Strong Beer category at this year's Great American Beer Festival (Denver, CO), and also received a Silver Medal at the Festival of Wood and Barrel Aged Beer 2010 (Chicago, IL).

Brewed with the same number of malts, hops and alcohol percent matching its anniversary year, since its inception in 2004, Shmaltz’s Jewbelation® series has been touted by critics receiving top accolades including “5 Stars” from Celebrator Beer News, “Best Holiday Beer” by Pacific Brew News, and Playboy Magazine pegging Jewbelation Twelve® as one of the "Best Winter Brews." Imbibe Magazine named Jewbelation 14® one of the Top 50 Beers in the world. Jewbelation 14® (2010-11) even won “Best Christmas Beer” in a blind
holiday tasting from Northern California’s, SF Weekly. A recent issue of Beer Advocate (Volume II, Issue VIII) commented, “Today, Jeremy Cowan of Shmaltz Brewing Company is arguably making some of the bestcontract-brewed beers in America.” Shmaltz Brewing broke into the Top 100 Breweries in the World rankings(top 1%) this year in RateBeer’s annual survey.


About Shmaltz Brewing Company

Shmaltz Brewing Company was recently named "Best American Craft Brewer" and won the "Best In Show 2010" title by Beverage World Magazine, after being named "Breakout Brand" for 2009. Shmaltz was also included in the "Top 20 Fastest Growing Bay Area Companies" by San Francisco Business Times, and is a recipient of the "Distinguished Business Award" by the Brooklyn Chamber of Commerce. Established in San Francisco in 1996 with the first batch of 100 cases of HE'BREW Beer® bottled, labeled, and
delivered by hand, Shmaltz has sold over 8 million bottles of beer to date. Along with their acclaimed line of HE'BREW Beers®, Shmaltz introduced its new line of sideshow-inspired Coney Island Craft Lagers® with seven featured attractions including Coney Island Lager®, Albino Python®, Sword Swallower®, Human Blockhead®, Mermaid Pilsner®, Freaktoberfest®, and Luna Lager(TM). Proceeds help Coney Island USA, a
501(c)(3) Arts Non-Profit fulfill its mission to defend the honor of lost forms of American popular culture in Brooklyn's historic Coney Island neighborhood.

Shmaltz offerings are available in over 25 states through over 30 wholesalers at more than 1500 retail specialty shops across the U.S. including Beverages & More, Whole Foods, Total Wine, select Krogers, and Cost Plus. Shmaltz Brewing beers have appeared in such distinguished media outlets as The New York Times, CNN Headline News, The Onion, Beer Advocate Magazine, Celebrator Beer News, Ale Street News, The Today Show, Bravo, NPR's "Weekend Edition," New York Magazine, Newsweek, Elle, SELF, Men's Health, BUST,
Playboy, Associated Press, Reuters, MSNBC, San Francisco Magazine, The Jerusalem Report, New York Jewish Week, Washington Post, Who Wants to Be a Millionaire, MAXIM.com, Forbes.com, Smartmoney.com, Entrepreneur.com, and Epicurious.com.

For more information, please visit http://www.shmaltzbrewing.com/

###

Terrapin's Beer and Chocolate Beer Dinner

The Vanderbilt to Host Dogfish Beer Dinner

The Vanderbilt is pairing up with Dogfish Head Brewery for a St. Patrick's Day themed celebration. Brooklyn dining founding father, Chef Saul Bolton will dish out his take on Irish food while Elizabeth Lyons shares the taste and tale of Dogfish Head’s craft brewed ales with every course.

The Vanderbilt invites food and beer lovers alike to join them on March 15th for rounds of crispy fried eggs, slow roasted lamb, soda bread and of course, the perfect beer pairing.
Please check out the menu (below and attached) for a full look at what the Prospect Heights gastropub will be serving to celebrate their Irish brethren.


House Smoked Salmon
Beets, turnips, and horseradish
Pangea

Crispy Fried Egg
Blood Sausage and potato hash
Squall

Slow Roasted Lamb Shoulder
Potato, cabbage, and pearl onions
Red & White

Soda Bread Pain Perdue
Stout Ice Cream, cranberry compote
2007 Fort

$50.00 per person
Complimentary Dogfish Head Curved Pint Glass
March 15th 2011 @ 7:30PM

Tickets are available for $50/person (does not include tax & tip) and can be reserved over phone (718.623.0570) or email (info@thevanderbiltnyc.com).

570 Vanderbilt Ave # 1
NY 11238-3518

Narragansett Beer Arrives in New York

NARRAGANSETT BEER SAYS “HI NEIGHBOR!” TO THE BIG APPLE

Beloved New England Heritage Brew Expands Distribution to New York City and Brooklyn

February 14, 2011; Providence, RI - Iconic New England brewer Narragansett Beer proudly announces expansion into the New York City market. Narragansett, (affectionately referred to as ‘Gansett) is now officially available for purchase at Manhattan and Brooklyn-area bars and package stores.

As New England’s biggest ‘neighbor’, ‘Gansett is thrilled to introduce their award-winning beer to New York City’s enthusiastic communities of beer fans, from Coney Island and Columbus Circle to Williamsburg and Washington Heights. Both Narragansett Lager & Light, as well as the brewer’s winter craft offering, Porter, are currently available in a number of New York bars including Professor Thom’s, Union Hall, Rattle and Hum and Good Beer as well as Whole Foods and Trader Joe’s. Narragansett’s additional craft brews, Bock, Summer, and Fest, will be offered seasonally in the spring, summer, and fall respectively.

“Narragansett’s expansion into New York is an exciting step for our company as we look to accelerate the growth momentum we’ve built over the past five years,” states Narragansett CEO Mark Hellendrung. “Supported by a solid team of business partners and New York-based ‘Gansett fans, we’re optimistic the brand’s rich character will be well received by the city.”

First brewed in 1890 by the “Original Six” team of founders, an entrepreneurial group of German immigrants, Narragansett was the largest brewer and top selling beer of New England for decades. During its glory days, the Cranston, Rhode Island brewery produced almost two million barrels of beer per year and employed roughly 850 workers. As the official beer of the Boston Red Sox for more than three decades, the brands ubiquitous slogan “Hi Neighbor! Have a ‘Gansett”, became well known to audiences far beyond New England through nationwide sports broadcasts.

Due to a series of acquisitions starting in the 1970s, relocation of ‘Gansett’s production to Indiana, and the eventual demolition of the original brewery in 1995, the brand quickly lost its market share along with its unique character.

In 2005, Mark Hellendrung, former President of Nantucket Nectars, was introduced to Narragansett after asking for something with a ‘little more character’ in a Newport, RI bar. That year, he and a group of enthusiastic investors purchased the rights to the company, and, ever since, have been working to rebuild the ‘Gansett name, creating the foundation necessary to reestablish Narragansett as a beloved brand once again.

Since that time, the company has marked major business milestones and gained much national acclaim for its family of straightforward, high-quality beers. Recent accolades include the World Beer Cup Bronze Medal for Best Lager, being named #1 Premium Lager by Beer Advocate, and beating out Sam Adams and Sapporo as Best Lager in the 18th Annual Great International Beer Festival.

In addition to New York, Narragansett is currently sold in Rhode Island, Massachusetts, Connecticut, Vermont, New Hampshire, Maine, Florida, Pennsylvania, and North Carolina.

ABOUT NARRAGANSETT BEER:

Narragansett Beer......Brewed since 1890, ‘Gansett is a straight-forward, quality beer that has been a New England tradition for generations, producing a classic family of award winning American lagers & ales. Today ‘Gansett is produced at top-rated breweries in Rochester, NY and Latrobe, PA, with their craft-brews being produced in Providence, RI and Pawcatuck, CT. Narragansett Lager is available for purchase in local restaurants, bars and liquor stores throughout New England, Florida, Southern New York, Eastern Pennsylvania, and Western North Carolina.

Thirsty for more? Visit: www.narragansettbeer.com.

Mayor Bloomberg To Cut The Ribbon For The Local Expansion Of The Brooklyn Brewery

BROOKLYN, NY (Feb 2011) - New York Mayor Michael R. Bloomberg will cut the ribbon to inaugurate the local expansion of The Brooklyn Brewery on Monday, Feb 14, at 10am.

The mayor will join brewery President Steve Hindy, Brewmaster Garrett Oliver and partners Robin and Eric Ottaway at the 79 North 11th St brewery in the Williamsburg neighborhood. Also attending will be Borough President Marty Markowitz, Assemblyman Joe Lentol, state Senator Daniel Squadron and Peter Davidson of the Empire State Development Corp.

The $8 million expansion will increase the capacity of the Brooklyn brewery from 12,000 barrels a year (1 barrel = 14 cases of beer) to 120,000 barrels. Last year, the brewery sold 108,000 barrels of beer, most of it produced under contract at the Matt Brewery in Utica, NY.

"The expansion of our Brooklyn brewery means that most of our growth in the next three years will be in Brooklyn," said Hindy. "We expect to double our sales in the next three years."

The brewery grew by 20% in 2010 in spite of capacity limitations.

The Empire State Development Corp. gave the brewery an $800,000 grant for the project from the Downstate Revitalization Fund, which is aimed at spurring development and job creation in New York.

The Brooklyn Brewery was started in 1988 by Hindy, a former Middle East correspondent for The Associated Press, and his Brooklyn neighbor, Tom Potter, a former banker. Potter retired from the business in 2004, and he now is starting a distillery in Brooklyn, the New York Distilling Co.

Craft brewers like Brooklyn Brewery are growing rapidly at a time when overall beer consumption in the United States is falling. In 2009, beer consumption declined by 2.5% and in 2010 by 2%. Craft beer grew by 10% in both of those years. The Brooklyn Brewery grew by 20% in those years.

The Brooklyn Brewery searched unsuccessfully for more space to expand its Brooklyn operations over the past five years. "It wasn't until the economy tanked that we were able to negotiate a lease that we could live with," said Hindy. In the end, the brewery acquired space directly adjacent to the brewing facility they opened in 1996.

The expansion also will allow for tours and special events on weekdays. Previously, the only public hours were Friday 6-11pm, Saturdays noon-8pm and Sundays noon-6pm.

###

BeerAdvocate & Sixpoint Launch "Beer for Beasts" in Brooklyn

A Celebration of Beer, Food and People, for a Good Cause

FOR IMMEDIATE RELEASE

(Brooklyn, NY - Feburary 1, 2011) BeerAdvocate and Sixpoint are joining forces to host a phenomenal cultural event showcasing creative beers, food, and people, all in the name of compassion toward animals. Beer for Beasts will be held on Saturday, March 26, 2011, at The Bell House, located in Gowanus section (149 7th Street) of Park Slope in Brooklyn, NY, with all proceeds benefiting The Humane Society of New York City.

"We've hosted over 30 beer fests, but Beer for Beasts has already become close to our hearts. We're excited to be working with our friends at Sixpoint to celebrate our passion for good beer, food, people, and our love for animals," said BeerAdvocate founder Todd Alström.

Making the event even more extraordinary, Sixpoint will present at least 16 brand new beers, all brewed exclusively for Beer for Beasts. Many of these beers will be collaborative brews, made with other members of the community at Sixpoint's facility. The beers at Beer for Beasts will be the cumulative effort of months of collaboration, mentorship, and "Mad Scientist" innovation, with each member of the Sixpoint staff proudly representing a brew of their own. "Our goal is to showcase a community overflowing with talent, and celebrate their ingenuity and genuine good spirit with our friends by fostering a really positive experience," said Shane Welch, Sixpoint Brewery President.

And to help kick off this annual event in raucous style will be live entertainment from JerseyFresh Burlesque and other local artists, plus beer-friendly food pairings from Calexico, Mile End, Pizza Moto, Prime Meats, and Brooklyn Soda Works.

Beer for Beasts tickets will be $60 (all inclusive) and available via Brown Paper Tickets. Ticket price includes access to one session (1-5pm or 6-10pm), all beer tastings, food, and entertainment. All attendees must be 21+ with a valid ID. Tickets go on sale Friday - February 4, 2011. Tickets are limited.

For more info: http://beerforbeasts.com

About BeerAdvocate
Founded in 1996 by brothers Jason & Todd Alström, BeerAdvocate (BA) is a global, grassroots network, powered by an independent community of beer enthusiasts and industry professionals who are dedicated to supporting and promoting beer. With their motto "Respect Beer." as a foundation, BA organizes multiple world-class beer fest, publishes BA magazine monthly (celebrating 50 issues in March 2011), and hots the largest consumer website for beer on planet Earth. http://beeradvocate.com

About Sixpoint
Sixpoint Brewery was born out of an 800 square foot garage in Brooklyn, New York City in 2004 by homebrewer Shane Welch, who had amassed over 1000 individual homebrew recipes. The brewery's name is derived from the ancient six-pointed brewers' star, which had symbolically adorned the walls and equipment of ancient breweries since at least the Medieval period. Sixpoint's motto is "Beer is Culture" to highlight the human trajectory - the earliest human civilizations were founded upon the cultivation of cereal grains for making beer. Sixpoint aims to perpetually inspire the art, creativity, and community generated through beer by acknowledging the history of the craft, while forging ahead to inspire culture in a modern setting. http://facebook.com/sixpoint

Related links:
http://thebellhouseny.com
http://humanesocietyny.org
http://calexicocart.com
http://mileendbrooklyn.com
http://pizzamotobklyn.com
http://frankspm.com
http://brooklynsodaworks.com

###

Facebook: http://facebook.com/Beer4Beasts
Twitter: http://twitter.com/Beer4Beasts

Event links in the BA calendar:
Day Session: http://beeradvocate.com/events/info/41350
Night Session: http://beeradvocate.com/events/info/41351